The nation may be celebrating England’s UEFA Women’s Euro win, but the Lionesses are also bringing an important lesson home for the whisky industry, writes Becky Paskin.

The freelance community in whisky is ever-growing, but it can come with some insurmountable hurdles for women. Freelance whisky writer Millie Milliken knows this all too well.

Former head of Diageo World Class & Advocacy Marissa Johnston has seen first-hand how women behind the bar have been underserved by whisky brands. Our executive director explains why and how the industry should support female bartenders to help whisky as a whole thrive.

Bar entrepreneur Simo Simpson is one of whisky’s most outspoken feminist male allies. He explains how he thinks the industry has changed in the 15 years since he started – and the small changes he’s made to make his businesses more inclusive.