Johnnie Walker announces global partnership with Sabrina Carpenter
The two-time Grammy winner has signed a multi-year partnership with blended Scotch whisky brand Johnnie Walker in what it is calling the first step in its ‘vision to partner with progressive voices in music’.
Timed to match the release of Carpenter’s new album, Man’s Best Friend, the collaboration will see Johnnie Walker roll out Carpenter’s take on her favourite classic whisky cocktails - a Manhattan, Whisky Sour and Whisky Highball - as well as album-inspired content across key cities and digital platforms.
The brand says the partnership is its first foray in working with artists to ‘tell their unique stories of progress’ and has been designed to ‘reimagine a world of whisky through her lens of bold creativity, self-expression and empowerment’.
“We are thrilled to welcome Sabrina Carpenter as the newest voice in our story,” said John Williams, global head of whiskeys at Diageo. “Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience.”
Oh the collaboration, Carpenter said: “Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic. This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose.”
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