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    <loc>https://www.ourwhiskyfoundation.org/upcoming-events</loc>
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    <loc>https://www.ourwhiskyfoundation.org/upcoming-events/whisky-show-tell-london</loc>
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    <lastmod>2025-09-04</lastmod>
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    <loc>https://www.ourwhiskyfoundation.org/the-cut</loc>
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    <lastmod>2026-03-02</lastmod>
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  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-bethany-squires-the-whiskey-wash</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/69afdaa7-0762-4e20-a1fd-87b51f2ac97b/Bethany+Squires+Deputy+Editor+The+Whiskey+Wash.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Bethany Squires, The Whiskey Wash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6ad5addc-8387-4349-8ca3-9f6abb39e264/Deputy+editor+Bethnay+Squires.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Bethany Squires, The Whiskey Wash - Make it stand out</image:title>
      <image:caption>Calling on confidence: Squires has finally gained the confidence to give her voice to her writing and grow her profile in the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/779fa03e-2d5d-4a2e-8d00-d81d1eea6706/Bethany+Squires.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Bethany Squires, The Whiskey Wash - Make it stand out</image:title>
      <image:caption>Levelling up: The programme has also helped Squires recognise the role she has to play in shining a light on others.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/karen-gillan-named-as-new-face-of-compass-boxs-hedonism</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b9bb582d-66e3-4b86-a60e-5e9d34c15ab8/Karen+Gillan+Hedonism.png</image:loc>
      <image:title>The Cut - Exclusive: Karen Gillan revealed as new face of Compass Box’s Hedonism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a16353cf-2f4a-4c82-ba63-09e227de0477/Karen+Gillan+and+Angela+DOrazio.png</image:loc>
      <image:title>The Cut - Exclusive: Karen Gillan revealed as new face of Compass Box’s Hedonism - Make it stand out</image:title>
      <image:caption>Compass Box’s creative director of whiskymaking tastes through previous Hedonism releases with its 2026 Muse, Karen Gillan.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-jade-cox-distiller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/14e76584-0a5a-4824-886f-234dd1d8e75c/Jade+Cox+mentee.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Jade Cox, distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8e0d0ee8-f268-4b45-b84b-75afc1c1b109/Jade+Cox+distiller.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Jade Cox, distiller - Make it stand out</image:title>
      <image:caption>On tour: Cox quit her job and went on a tour of UK distilleries to widen her network and learn more about making whisky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a267cfca-12a9-4954-aac1-391befb18851/Jade+Cox.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Jade Cox, distiller - Make it stand out</image:title>
      <image:caption>Paying it forward: The programme has also helped Cox lift other people up who might be struggling to find their place in whisky.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/glen-scotia-releases-exclusive-whisky-to-raise-funds-for-ourwhisky-foundation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3453e9f9-beac-486f-89bd-ec579f2b66c8/Glen+Scotia+OurWhisky+Foundation+bottling.jpg</image:loc>
      <image:title>The Cut - Glen Scotia releases exclusive bottling to raise funds for OurWhisky Foundation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b240e6c2-daa7-4e45-86d7-eabc8242b3bb/Ashley+Smith+and+Cory+Martin+Glen+Scotia.jpg</image:loc>
      <image:title>The Cut - Glen Scotia releases exclusive bottling to raise funds for OurWhisky Foundation - Make it stand out</image:title>
      <image:caption>Glen Scotia master blender, Ashley Smith (left) and single cask manager and whisky blender Cory Martin (right)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ardbegs-jackie-thomson-joins-portintruan-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/cb6b6bc8-9b82-4875-83e6-34120a329f6e/Jackie+Thomson+Portintruan+and+Ardbeg.png</image:loc>
      <image:title>The Cut - Ardbeg’s Jackie Thomson joins Portintruan distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/lillian-macarthur-honoured-for-fifty-years-at-bunnahabhain-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/67f17839-0add-43c3-b1da-acd624036cd2/Lillian+MacArthur+distillery+administrator+Bunnahabhain.jpg</image:loc>
      <image:title>The Cut - Lillian MacArthur honoured for 50 years at Bunnahabhain Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ardbeg-appoints-first-woman-distillery-manager-in-modern-history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9325f361-561c-4583-9506-b8060d1d702b/Bryony+McNiven+Ardbeg+distillery+manager.jpg</image:loc>
      <image:title>The Cut - Ardbeg appoints first woman distillery manager in modern history - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-hannah-mitchell-arbikie-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d050ea01-2bda-4da5-9114-0bddbf82d06a/Hannah+Mitchell+at+Arbikie+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hannah Mitchell, Arbikie Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/da05df66-cc87-4d4a-a4e4-ca62f426c9b7/Hannah+Mitchelll+sales+manager+Arbikie.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hannah Mitchell, Arbikie Distillery - Make it stand out</image:title>
      <image:caption>Clarity, guidance and a challenge: Hannah Mitchell came to the Atonia Programme ready for a change in her approach to her role in whisky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/07dca61e-5408-4f1c-b380-9e5af12abf47/Hannah+Mitchell+Arbikie+distillery.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hannah Mitchell, Arbikie Distillery - Make it stand out</image:title>
      <image:caption>Conquering her confidence: Mitchell is no longer afraid to ask what she wants from her career.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/johnnie-walker-announces-partnership-with-sabrina-carpenter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/55452df6-8c77-4be9-b8a6-b39e4382f162/Sabrina+Carpenter+Johnnie+Walker.jpg</image:loc>
      <image:title>The Cut - Johnnie Walker announces global partnership with Sabrina Carpenter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/melita-kiely-the-media-must-do-more-to-challenge-stereotypes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/37d93ca4-b951-440a-86ad-cc554e6f4be0/Melita+Kiely.jpg</image:loc>
      <image:title>The Cut - Melita Kiely: The media must do more to challenge stereotypes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5511730b-0e96-4dc1-96f1-a9b9ffb36618/Spirits+Masters+judges.jpg</image:loc>
      <image:title>The Cut - Melita Kiely: The media must do more to challenge stereotypes - Make it stand out</image:title>
      <image:caption>The Scotch Whisky Masters and The Irish Whiskey Masters 2025 judging panel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/10506b0c-8b96-414e-9885-04c890fd2ecf/International+Womens+Day.jpg</image:loc>
      <image:title>The Cut - Melita Kiely: The media must do more to challenge stereotypes - Make it stand out</image:title>
      <image:caption>International Women’s Day panel hosted by The Spirits Business in 2024.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/feature-are-whisky-companies-providing-enough-fertility-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2c1ddae3-f218-4de5-b2fa-1ca351079d09/Parent+and+baby+holding+hands.png</image:loc>
      <image:title>The Cut - Are whisky companies providing enough fertility support? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/64bf1188-b07d-4c11-b015-cb9a883d726c/Support+for+women+following+a+miscarriage.png</image:loc>
      <image:title>The Cut - Are whisky companies providing enough fertility support? - Make it stand out</image:title>
      <image:caption>British employees may soon have the right to bereavement leave after pregnancy loss.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7486b114-af55-4345-9cc4-6fc195f0d64e/Couples+support+fertility.jpg</image:loc>
      <image:title>The Cut - Are whisky companies providing enough fertility support? - Make it stand out</image:title>
      <image:caption>Building support for all: Policies benefit not just women but their partners and caregivers too.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-charnelle-martins-third-eye-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/dca03a2e-cf69-43a7-91d6-b646aa81dc65/Charnelle+Martins+Third+Eye+Distilling+1.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Charnelle Martins, Third Eye Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b899ca5b-e9ed-40a9-b2b4-1ccaae39d33d/Charnelle+Martins+Third+Eye+Distilling+2.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Charnelle Martins, Third Eye Distillery - Make it stand out</image:title>
      <image:caption>Science, creativity and whisky: Charnelle Martins discovered a love for whisky during her masters degree in Scotland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/668a7bcb-0c69-4c80-b388-598ed8f123b4/Charnelle+Martins+Third+Eye+Distilling+4.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Charnelle Martins, Third Eye Distillery - Make it stand out</image:title>
      <image:caption>Applied learning: Martins has used teachings from her mentor to create real-life products.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-july-cut-this-months-whisky-industry-news-2025-9dd5c-4bene</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/948db7ac-0577-4694-bbef-5ee427d49b20/Belfast+Whiskey+Week+OurWhisky+Event.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5e1f8aab-9583-48ef-b6ef-3201aecfcdc0/Angela+D%E2%80%99Orazio+Compass+Box.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3baee4e5-9c4a-49b0-b914-505cf2a85e3a/Emma+Millar+of+Hinch+Distillery.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/01d33118-586d-4805-a326-7e814f1ca6a0/Female+bartender+making+a+highball.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/334f04b9-b353-4010-b9b0-029b80868c47/Atonia+Programme+social+at+Belfast+Whiskey+week.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0555831c-aa72-4d03-a208-9780fd995b4b/Molly+Wellmann+of+HIdden+Barn.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b8af65aa-71d8-4800-85bb-78b9cb0890a9/Flavour+Report+magazine.jpg</image:loc>
      <image:title>The Cut - The July Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/what-can-whisky-learn-from-the-lionesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/813f343e-4123-40e3-9643-cb6fce249ca9/Women%27s+football.png</image:loc>
      <image:title>The Cut - What can whisky learn from the Lionesses? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e9c4aca2-7c42-479e-a2ad-42718132a975/Chloe+Kelly+and+Michelle+Agyemang.png</image:loc>
      <image:title>The Cut - What can whisky learn from the Lionesses? - Make it stand out</image:title>
      <image:caption>Chloe Kelly and Michelle Agyemang celebrate following their Euro 2025 win (photo: Chloe Kelly)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/millie-milliken-the-double-edged-experience-of-being-a-woman-freelancer-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e715ceda-117f-4b5a-b64a-572d939a9cf3/Millie+Milliken+spirits+writer.jpg</image:loc>
      <image:title>The Cut - Millie Milliken: The double-edged experience of being a woman freelancer in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b846009b-4c61-4907-96f4-41cd2ff7039f/Freelance+woman+in+whisky.jpg</image:loc>
      <image:title>The Cut - Millie Milliken: The double-edged experience of being a woman freelancer in whisky - Make it stand out</image:title>
      <image:caption>According to the Academy of Management Discoveries, women are more likely to negotiate more than men for higher compensation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/paternity-leave-in-whisky-why-fair-leave-is-good-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/467f70c0-2126-45b8-8bce-24fd79f6cfd4/Paternity+leave+in+whisky.jpg</image:loc>
      <image:title>The Cut - Paternity in whisky: Why fair leave is good for everybody - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e8dcf96e-46cc-4b85-a8d4-6c177f5c0a21/Father+and+baby.jpg</image:loc>
      <image:title>The Cut - Paternity in whisky: Why fair leave is good for everybody - Make it stand out</image:title>
      <image:caption>Ministers in the UK are reviewing parental leave and pay amid campaigners calling for fairer policies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fffeb966-5a27-44e6-bafd-40321103bfb8/Man+with+stroller.jpg</image:loc>
      <image:title>The Cut - Paternity in whisky: Why fair leave is good for everybody - Make it stand out</image:title>
      <image:caption>Studies have shown that each additional month of paid parental leave taken by the father increases the mother’s earnings by 6.72%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/91c9eca6-bc43-4fda-b686-42a23c546143/Whisky+industry+paternity+leave.jpg</image:loc>
      <image:title>The Cut - Paternity in whisky: Why fair leave is good for everybody - Make it stand out</image:title>
      <image:caption>Furthering opportunites: Whisky businesses who offer extended paternity leave have seen it open doors for others to gain experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-june-cut-this-months-whisky-industry-news-2025-9dd5c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4b5dabcf-1260-47f1-a0b6-82309a775652/New+merch+for+Womens+Euros+with+Jameson.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fa266c90-25f6-459e-b480-ace326cd270f/Ardbeg+Committee+new+leaders.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d5dac0c6-142f-4102-b20b-d634104b1f3a/Pour+Decisions+Association+by+Dram+Fine.png</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a2865a46-94b3-4af2-a722-31795c03eca1/Allyship+panel+with+Equal+Measures.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2e94b29f-1f18-4587-b471-2dc34bd82c7e/Natalie+Tennent+Whisky+Exchange.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/53667e57-088c-45f6-adcb-cb362d2b21e5/PRide+month+SMWS.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/00138056-1615-4474-be64-6bc54e9f657c/Jameson+whiskey+celebrates+The+Womens+Euros.jpg</image:loc>
      <image:title>The Cut - The June Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-terricia-soyombo-old-pulteney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5ed1d783-66f2-4ec8-977b-417f11456365/Terricia+Soyombo.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Terricia Soyombo, Old Pulteney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d0ad2f22-05a3-4e8a-bc97-a50ad994589c/Old+Pulteney+Tericia+Soyombo.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Terricia Soyombo, Old Pulteney - Make it stand out</image:title>
      <image:caption>Turning passion to profession: Terricia Soyombo joined the whisky industry a few weeks after graduating from the Atonia Programme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/795b0337-d686-4056-88b6-25c706d67741/Terricia+Soyombo+Old+Pulteney+and+Sarah+McDonald%2C+Caorounn+brand+manager.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Terricia Soyombo, Old Pulteney - Make it stand out</image:title>
      <image:caption>Building her community: Soyombo with friend Sarah McDonald, brand manager at Caorunn.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/kristy-lark-booth-distilling-is-in-my-blood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/842c877b-0465-4dc5-aa83-f43c85a5d84f/Killara+Distillery%27s+Kristy+Lark-Booth.jpg</image:loc>
      <image:title>The Cut - Kristy Lark-Booth: Distilling is in my blood - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/504e81ef-99b1-4f99-8e1a-b4c804bb0c3b/Kristy+Lark-Booth%2C+founder%2C+Killara.jpg</image:loc>
      <image:title>The Cut - Kristy Lark-Booth: Distilling is in my blood - Make it stand out</image:title>
      <image:caption>Creating community: Lark-Booth is the president of the Australian Women in Distilling Association.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8a00299c-269e-42dc-a229-6540b9d51c10/Killara+stills+Kristy+Lark-Booth.jpg</image:loc>
      <image:title>The Cut - Kristy Lark-Booth: Distilling is in my blood - Make it stand out</image:title>
      <image:caption>“It had to be perfect”: Lark-Booth felt the pressure with Killara’s first whisky release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5ca2d615-ac16-40be-ac02-bb55eba9d9d8/Kristy+Lark-Booth+at+Killara+Distillery.jpg</image:loc>
      <image:title>The Cut - Kristy Lark-Booth: Distilling is in my blood - Make it stand out</image:title>
      <image:caption>Taking it all in: Killara will turn 10 years old in 2026.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-may-cut-this-months-whisky-industry-news-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5b43b1d9-1200-4e55-9474-0b65a848cac3/Mr+Lyan%27s+Taste+Trips+episode+2.jpg</image:loc>
      <image:title>The Cut - The May Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/92c0815a-6d80-4488-99b0-9765cf922aee/Jill+Boyd+master+blender+Lochlea.jpg</image:loc>
      <image:title>The Cut - The May Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/15c300a9-7b28-40da-b243-bf34c86eccf8/Spirit+of+Speyside+toast.jpg</image:loc>
      <image:title>The Cut - The May Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/42cee0dd-470d-4670-b3c8-cb48e18c98c5/Kirsten+Robertson+of+Lagavulin+Distillery.jpg</image:loc>
      <image:title>The Cut - The May Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/uncovering-the-hidden-women-in-whiskys-history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ca7b393e-d00d-4fce-b3f5-fc9dcd9d25db/Women+working+at+John+Walker+%26+Sons.jpg</image:loc>
      <image:title>The Cut - Uncovering the hidden women in whisky’s history - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8e59b85d-ad02-4bd5-a2de-24e932c2d52b/Helen+Cummings+Cardhu.jpg</image:loc>
      <image:title>The Cut - Uncovering the hidden women in whisky’s history - Make it stand out</image:title>
      <image:caption>Cardhu’s Helen Cummings stands proudly alongside Johnnie Walker’s Striding Man.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2f2e7d2b-3873-4e44-a624-ee628915702b/Sammi+Katz+and+Olivia+McGiff.jpg</image:loc>
      <image:title>The Cut - Uncovering the hidden women in whisky’s history - Make it stand out</image:title>
      <image:caption>Spirited Women: Sammi Katz and Olivia McGiff’s new book highlights women working in whisky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a9ec86ba-bc14-4955-8081-00ce3db041a3/Women+in+bourbon+history.jpg</image:loc>
      <image:title>The Cut - Uncovering the hidden women in whisky’s history - Make it stand out</image:title>
      <image:caption>Women in Bourbon Oral History Project: Professor Janice Fernheimer has documented over 60 women through her trailblazing work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/world-whisky-day-its-all-about-community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/41ff39ac-7d88-46f0-b873-9b9ecf94ff84/World+Whisky+Day+Community.png</image:loc>
      <image:title>The Cut - World Whisky Day: It’s all about community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/44-acorns-selected-for-ourwhiskys-2025-atonia-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8320a2f6-84d5-4b96-9428-f61849f520f1/Atonia+Programme+2025+Acorn+announcement+The+Cut+%281%29.jpg</image:loc>
      <image:title>The Cut - 44 Acorns selected for OurWhisky’s 2025 Atonia Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-april-cut-this-months-whisky-industry-news-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a8c54658-68a2-4f4f-a6bd-38b48b59ec63/Spirited+Women+Makers+Shakers+and+Trailblazers+in+the+World+of+Cocktails.jpg</image:loc>
      <image:title>The Cut - The April Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f6e5b72c-f353-4d12-b9d0-358177308c01/Lucia+Creed+Tales+Catalyst+2025.jpg</image:loc>
      <image:title>The Cut - The April Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Lucia Creed will be officially awarded as the US Tales Catalyst honouree at the Tales of the Cocktail conference in July.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9bfd91da-7e26-4d42-ac09-32c978084bbe/OurWhisky+Foundation+Community+launch.jpg</image:loc>
      <image:title>The Cut - The April Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>You can sign up now to be part of the OurWhisky Foundation Community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-community-platform-launches-to-connect-the-global-whisky-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9bfd91da-7e26-4d42-ac09-32c978084bbe/OurWhisky+Foundation+Community+launch.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation Community platform launches to connect the global whisky industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7732e52f-0343-4a59-983d-29cb0c57944d/OurWhisky+Foundation+Community+desktop.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation Community platform launches to connect the global whisky industry - Make it stand out</image:title>
      <image:caption>Members of the Community can discover local events and even arrange meet-ups.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/marissa-johnston-its-essential-whisky-brands-invest-in-female-bartenders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/35161b41-d28c-41e5-bd49-756ca890be05/Marissa+Johnston+executive+director.jpg</image:loc>
      <image:title>The Cut - Marissa Johnston: It’s essential whisky brands invest in female bartenders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/42dc7413-a06d-4efe-ba01-dbde1f49eabd/Campari+Academy+Paradiso+Women+in+Hospitality.jpg</image:loc>
      <image:title>The Cut - Marissa Johnston: It’s essential whisky brands invest in female bartenders - Make it stand out</image:title>
      <image:caption>The Women in Hospitality programme offers scholarships and educational opportunities for women working behind the bar.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/emma-millar-meet-one-of-irish-whiskeys-future-stars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3baee4e5-9c4a-49b0-b914-505cf2a85e3a/Emma+Millar+of+Hinch+Distillery.jpg</image:loc>
      <image:title>The Cut - Emma Millar: Meet one of Irish whiskey’s future stars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/815cce85-292f-4707-b591-802c95f54105/Hinch+Distillery+in+Northern+Ireland.jpg</image:loc>
      <image:title>The Cut - Emma Millar: Meet one of Irish whiskey’s future stars - Make it stand out</image:title>
      <image:caption>Getting hands on: Hinch Distillery was Millar’s first foray into whiskey distilling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/327e95b9-15d8-4f1a-abcb-c4b3bb17aa35/Emma+Millar%2C+distiller%2C+Hinch+Distillery.jpg</image:loc>
      <image:title>The Cut - Emma Millar: Meet one of Irish whiskey’s future stars - Make it stand out</image:title>
      <image:caption>High hopes: Millar hopes to hone her craft before turning her hand to distillery management in the future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-march-cut-this-months-whisky-industry-news-march-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/eb4a8ead-6e8f-4bf5-a015-3fe4cf9dcb31/Pot+Still+Whisky+Girls+lunch.png</image:loc>
      <image:title>The Cut - The March Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/86428818-1a99-4b47-ae7c-a10f30d041eb/Atonia+graduate+success+stories.png</image:loc>
      <image:title>The Cut - The March Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Clare Monro of Johnnie Walker Princes Street (left) and Sarah Sneddon of Macallan Distillery (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0a83c73f-b5dc-4bd6-b31d-72d4f468e4af/Lindores+Sister+Spirit+whisky.jpg</image:loc>
      <image:title>The Cut - The March Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Sister spirit: Lindores Abbey raised £520 for the OurWhisky Foundation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/180bfbcd-8af6-4e07-ad63-32f9a54b1072/Bruichladdich+DEI+initiatives.jpg</image:loc>
      <image:title>The Cut - The March Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Breastfeeding, IVF and menopause policies are all being implemented at Bruichladdich.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6157a087-e00c-434b-afb8-f1629b1546ee/Minnie+Parmiter+Tullibardine.jpg</image:loc>
      <image:title>The Cut - The March Cut: This month’s whisky industry news - Make it stand out</image:title>
      <image:caption>Minnie Parmiter (right) joins Tullibardine as distillery manager, taking over from David Myles (left).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/is-mothers-day-a-missed-opportunity-for-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6d1a8ea1-a257-4f41-843e-c5f117fc1087/White+Peak+Distillery+Mother%27s+Day+whisky+tasting.jpg</image:loc>
      <image:title>The Cut - Is Mother’s Day a missed opportunity for whisky? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8671d77a-8290-4f7f-9cca-a2bf46c86b70/Mothers+Day+whisky+gifting.png</image:loc>
      <image:title>The Cut - Is Mother’s Day a missed opportunity for whisky? - Make it stand out</image:title>
      <image:caption>Change the narrative: Image libraries like The Modern Face of Whisky can make it easier for brands to represent women and mums enjoying whisky. (credit: OurWhisky Foundation/Christina Kernohan)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6c0f4824-a6a9-4997-ad83-aab1e890337c/Glencairn+Mother%27s+Day+glasses.jpg</image:loc>
      <image:title>The Cut - Is Mother’s Day a missed opportunity for whisky? - Make it stand out</image:title>
      <image:caption>More than the liquid: Glencairn’s Mama glasses are popular Mother’s Day gifts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fd8499b6-7f8f-4607-9d7c-aac0975a851a/The+Heart+Cut+Mother%27s+Day+campaign.jpg</image:loc>
      <image:title>The Cut - Is Mother’s Day a missed opportunity for whisky? - Make it stand out</image:title>
      <image:caption>The Heart Cut makes the most of social media to spread a light-hearted but important message.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/simo-simpson-men-must-step-up-to-support-women-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fc99e970-0aa9-4e41-9276-31d6391bdc6e/Simo+Simpson+Dram+bar+London.jpg</image:loc>
      <image:title>The Cut - Simo Simpson: Men must step up to support women in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7e1b9664-0ede-474e-a44a-7dd6a83900d8/Womens%2B+Whisky+Night+in+London.jpg</image:loc>
      <image:title>The Cut - Simo Simpson: Men must step up to support women in whisky - Make it stand out</image:title>
      <image:caption>Women’s+ Whisky Night: A safe space for women to gather while chatting and tasting whisky.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-hazel-macleod-woven-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/59d0fa90-a20f-420a-93a8-f58dc35bd290/Woven+whisky+specialist+Hazel+Macleod.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hazel Macleod, Woven Whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2a2dd78b-4a15-44bc-9c89-1c9d6a82ced9/L-R+Isabelle+Connor%2C+Nick+Ravenhall%2C+Hazel+Macleod.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hazel Macleod, Woven Whisky - Make it stand out</image:title>
      <image:caption>The Woven team: (l-r) Isabelle Connor, Nick Ravenhall and Hazel Macleod</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/571d8e3b-2311-466d-93f6-ddb982e2616b/Whisky+specialist+Hazel+Macleod.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hazel Macleod, Woven Whisky - Make it stand out</image:title>
      <image:caption>‘I didn’t get my job for being a woman’: Macleod on hoping the future of whisky doesn’t focus on gender.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1d5edebe-bc4a-4f93-8e8d-95e3bc2c5909/Hazel+MacLeod+whisky+specialist+for+Woven.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Hazel Macleod, Woven Whisky - Make it stand out</image:title>
      <image:caption>Macleod says the Atonia Programme has helped reshape her mindset into a more positive outlook</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/international-womens-day-time-to-do-more-than-talk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/82f6f891-1bfb-481a-94f0-0141b1c43985/Women+in+whisky+-+International+Womens+Day.png</image:loc>
      <image:title>The Cut - International Women’s Day: Time to do more than talk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-challenges-of-being-a-pregnant-woman-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6950a76f-caf2-4232-b5e5-2391e84a8cf4/The+challenges+of+being+a+pregnant+woman+in+whisky.png</image:loc>
      <image:title>The Cut - The challenges of being a pregnant woman in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ace5b5cc-fc04-4b92-9850-ed594ff287fa/Phoebe+Calver%2C+editor+American+Whiskey+Magazine.jpg</image:loc>
      <image:title>The Cut - The challenges of being a pregnant woman in whisky - Make it stand out</image:title>
      <image:caption>Phoebe Calver worried that her diminishing visibility would lead to a lack of respect.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0471dbeb-5487-4be2-80b8-6d06e6865fc4/Marianne+Eaves.jpg</image:loc>
      <image:title>The Cut - The challenges of being a pregnant woman in whisky - Make it stand out</image:title>
      <image:caption>Marianne Eaves didn’t disclose her pregnancy to her new employer in case her competency was questioned.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f55d5621-d1bb-4fcb-b157-932bddd5213a/Stephanie+Peck%2C+brand+ambassador+Ardray.jpg</image:loc>
      <image:title>The Cut - The challenges of being a pregnant woman in whisky - Make it stand out</image:title>
      <image:caption>Stephanie Peck wants visibility of pregnant women in whisky to be normalised.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-kyra-elton-heaven-hill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e9b9517b-1b53-4778-a782-44fc823abc36/Kyra+Elton+Samson+%26+Surrey.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Kyra Elton, Heaven Hill - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c8b95f3c-e61b-431c-9bd3-572653ca735f/Kyra+Elton+of+Heaven+Hill.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Kyra Elton, Heaven Hill - Make it stand out</image:title>
      <image:caption>Out of place: Elton has overcome her feelings of not belonging in whisky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e6b7c995-c462-42b1-977c-6d05ffc439d1/European+brand+ambassador+Kyra+Elton+Heaven+Hill.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Kyra Elton, Heaven Hill - Make it stand out</image:title>
      <image:caption>Share stories, speak up and advocate for others: Elton wants to empower other women along the way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-angela-salinas-koval-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ea8492f9-aaec-4eee-b9c9-e8d58c19ffbc/Angela+Salinas+of+Koval+Distillery+%283%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Angela Salinas, Koval Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0af210d2-2902-4f95-b442-e41737a53cc3/Angela+Salinas+of+Koval+Distillery+%282%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Angela Salinas, Koval Distillery - Make it stand out</image:title>
      <image:caption>Life-changing mentorship: Salinas’ mentor changed her perspective profoundly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f3afadd7-1660-40bf-93e7-cfe5989e2b94/Angela+Salinas+of+Koval+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Angela Salinas, Koval Distillery - Make it stand out</image:title>
      <image:caption>Women in leadership: Salinas wants to see more women of colour at the top.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-natalia-grego-moet-hennessey-argentina</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ca394980-b966-4417-923d-8bc8bf7d356e/Natalia+Grego+Moet+Hennessey+Argentina+%283%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Natalia Grego, Moet Hennessey Argentina - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/519a2ead-b13a-4ab5-8c97-b81998fa9fbb/Natalia+Grego+Moet+Hennessey+Argentina+%282%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Natalia Grego, Moet Hennessey Argentina - Make it stand out</image:title>
      <image:caption>How times have changed: Whisky opportunities didn’t always come easy for Grego.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4055292e-adaf-481e-8e3a-a9c5efe0d3da/Natalia+Grego+Moet+Hennessey+Argentina+%281%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Natalia Grego, Moet Hennessey Argentina - Make it stand out</image:title>
      <image:caption>“When one woman rises, we all do”: Words Grego is inspired by.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhiskys-new-atonia-programme-opens-for-applications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5c0a72cb-f19f-4ace-b8f7-cd3e8b0a42bd/Atonia+Programme+green.png</image:loc>
      <image:title>The Cut - OurWhisky’s new Atonia Programme opens for applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1e3a2445-8cec-41a1-8afa-816d919d874e/Atonia+Programme+graduates.png</image:loc>
      <image:title>The Cut - OurWhisky’s new Atonia Programme opens for applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/news-the-ourwhisky-foundation-appoints-first-executive-director-ahead-of-global-restructure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/35161b41-d28c-41e5-bd49-756ca890be05/Marissa+Johnston+executive+director.jpg</image:loc>
      <image:title>The Cut - The OurWhisky Foundation appoints first executive director ahead of global restructure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3dd0efb4-18f2-45eb-8803-de97bca63393/OurWhisky+Foundation+mentees.jpg</image:loc>
      <image:title>The Cut - The OurWhisky Foundation appoints first executive director ahead of global restructure - Make it stand out</image:title>
      <image:caption>Graduates of the OurWhisky Foundation Mentorship Programme</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-tracy-dawn-shachtay-port-ellen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f1b1e295-e028-4493-83c3-4d6bf106d390/Tracy+Dawn+Shachtay+Port+Ellen+%285%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Tracy Dawn Shachtay, Port Ellen - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7c66315a-d253-4750-97f3-9b6d60c6512e/Tracy+Dawn+Shachtay+Port+Ellen+%284%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Tracy Dawn Shachtay, Port Ellen - Make it stand out</image:title>
      <image:caption>Starting again: Shachtay left a 20-year career to begin an uncertain path in whisky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d0c266ef-fdde-4f52-88a7-a2a6d090eb6d/Tracy+Dawn+Shachtay+Port+Ellen+%283%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Tracy Dawn Shachtay, Port Ellen - Make it stand out</image:title>
      <image:caption>“I have never felt so encouraged and supported in my life”: The OurWhisky Foundation community means a lot to Shachtay.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/opinion-nows-not-the-time-to-abandon-female-whisky-drinkers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ade205e0-f2a3-4225-867e-37cfbd6d2e1f/Female+whisky+drinkers+on+a+couch.png</image:loc>
      <image:title>The Cut - Opinion: Now’s not the time to abandon female whisky drinkers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/08ed3022-d524-4f08-a3cc-d4ca23cf1edd/Priyanka+Chopra+Jonas+and+Johnnie+Walker+Blue+Ice+Chalet.png</image:loc>
      <image:title>The Cut - Opinion: Now’s not the time to abandon female whisky drinkers - Make it stand out</image:title>
      <image:caption>‘Progressive’ marketing: Johnnie Walker Blue Label partnered this year with actress Priyanka Chopra Jonas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9e848c57-5795-405d-99f9-71fedfa1fbd3/OurWhisky+Mentorship+Programme+mentees.jpg</image:loc>
      <image:title>The Cut - Opinion: Now’s not the time to abandon female whisky drinkers - Make it stand out</image:title>
      <image:caption>Building community: The OurWhisky Foundation mentees have found support in one another</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/5-women-on-their-hopes-for-whisky-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ee7d28b0-e7e7-4622-9eb9-9aabb565c258/Women+celebrating+with+whisky+and+cocktails.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/06b46c60-3a2a-46cf-bfb8-fededf5c667d/Terri+Lam+founder+of+T+Lam+and+Sons.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Lam is a previous mentee with the OurWhisky Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ef64a3b5-c20d-419e-8f75-6a84a8063d69/Melita+Kiely+editor+at+The+Spirits+Business.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Kiely was this year named the IWSC’s Spirits Communicator of the Year (credit: Eva Slusarek).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/250025df-2ea3-49d0-994b-cf74f18b871e/Holly+Booth+High+West.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Booth leads a talented team at the Utah distillery’s numerous hospitality outposts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f45f51af-f2bb-4088-9b71-828775028e3e/Gabrielle+Nicole+Pharms.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Pharms-Barr writes for the likes of Rolling Stone and Men’s Journal, and is a contributing editor for American Whiskey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1677830550444-9LHJH4B9U8HNHD4KM18Z/Stef+Holt+Waterford.jpg</image:loc>
      <image:title>The Cut - 5 women on their hopes for whisky in 2025 - Make it stand out</image:title>
      <image:caption>Holt has been a three-time mentor for the OurWhisky Foundation Mentorship Programme, a personal highlight for her in recent years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-rachel-urbelis-cielo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4a100309-ca80-4c0b-a483-0ca539efad67/Cielo+bar+manager%2C+Rachel+Urbelis.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rachel Urbelis, Cielo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d3c026ce-eed9-4bde-a853-d90762ae01de/Bar+manager+of+Cielo%2C+Rachel+Urbelis.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rachel Urbelis, Cielo - Make it stand out</image:title>
      <image:caption>Scotch and cigars: Urbelis discovered whisky’s variety working behind the bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/18f7ef81-fff7-4909-b686-b9808292c946/Rachel+Urbelis%2C+bar+manager+at+Cielo%2C+Florida.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rachel Urbelis, Cielo - Make it stand out</image:title>
      <image:caption>Building confidence allows Urbelis to advocate for others.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/beth-buckner-becomes-lead-blender-at-makers-mark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/023edae0-4061-442b-970b-a69d749faaca/Maker%27s+Mark+Beth+Buckner.jpg</image:loc>
      <image:title>The Cut - Beth Buckner becomes lead blender at Maker’s Mark - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/cressida-lawlor-on-her-new-bourbon-focused-manchester-bar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4f997b8f-6f10-4b64-b956-cb1fd33bfc19/Cressie+Lawlor+Ego+Death.jpg</image:loc>
      <image:title>The Cut - Cressida Lawlor on her new Bourbon-focused Manchester bar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f868e5ae-e3d1-45ab-b743-18913e0b80c5/Ego+Death+Manchester.jpg</image:loc>
      <image:title>The Cut - Cressida Lawlor on her new Bourbon-focused Manchester bar - Make it stand out</image:title>
      <image:caption>Lawlor’s first bar will add yet more kudos to Manchester’s cocktail pedigree</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4d4a8fce-55f8-49ee-a332-59a0be849d54/Bartender+Cressida+Lawlor.jpg</image:loc>
      <image:title>The Cut - Cressida Lawlor on her new Bourbon-focused Manchester bar - Make it stand out</image:title>
      <image:caption>No tolerance: Discrimination of guests and staff will not be tolerated by Lawlor or her team</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/penderyns-laura-davies-joins-ardgowan-as-distillery-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/87ce5971-2648-4a1b-b557-5d1fc5d4f8df/Distillery+manager+at+Ardgowan+Distillery+Laura+Davies.jpg</image:loc>
      <image:title>The Cut - Penderyn’s Laura Davies joins Ardgowan as distillery manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-rebecca-murphy-two-trees-distilling-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a75ac962-ba92-444c-b030-fec39997681b/Rebecca+Murphy+operations+manager+Two+Trees+Distilling.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Murphy, Two Trees Distilling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6b575819-0c62-4c0e-a65b-1394ae8c3d37/Rebecca+Murphy+Two+Trees+Distilling.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Murphy, Two Trees Distilling - Make it stand out</image:title>
      <image:caption>Chemistry, botany, stories: There is more to whisky than meets the eye.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2e288537-8885-4aaa-bb5f-c7796b37cd46/Rebecca+Murphy+of+Two+Trees+Distilling+on+the+bottling+line.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Murphy, Two Trees Distilling - Make it stand out</image:title>
      <image:caption>Learn, teach, repeat: Three words Murphy lives by to give back to other women in whisky.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/whos-jane-macgregor-the-trailblazing-inspiration-for-littlemill-47-year-old</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/92c55e62-5cff-4b86-8f6d-49c9763953f1/Jane+MacGregor+Littlemill.jpg</image:loc>
      <image:title>The Cut - Who’s Jane MacGregor, the trailblazing inspiration for Littlemill 47 Year Old? - Make it stand out</image:title>
      <image:caption>Jane MacGregor was one of Scotland’s first female licence holders who left an indelible mark on Scotch history</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f83600e2-f70c-4105-b944-5b0d2bb81ad9/Littlemill+Vanguards+Collection+Chapter+Two+Jane+MacGregor+presentation+pack.jpg</image:loc>
      <image:title>The Cut - Who’s Jane MacGregor, the trailblazing inspiration for Littlemill 47 Year Old? - Make it stand out</image:title>
      <image:caption>Littlemill Vanguards Collection Chapter Two: Jane MacGregor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f57a2d0a-188e-4d20-93b2-08b2059e715b/Littlemill+Vanguards+Collection+Chapter+Two+Jane+MacGregor.jpg</image:loc>
      <image:title>The Cut - Who’s Jane MacGregor, the trailblazing inspiration for Littlemill 47 Year Old? - Make it stand out</image:title>
      <image:caption>Littlemill Vanguards Chapter Two honours the enduring legacy of Jane MacGregor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/36636194-dc41-4d80-b1cb-e69eb72d824c/Littlemill+Vanguards+Collection+Chapter+Two+Bethany+Wood+Blowfish+Glass.jpg</image:loc>
      <image:title>The Cut - Who’s Jane MacGregor, the trailblazing inspiration for Littlemill 47 Year Old? - Make it stand out</image:title>
      <image:caption>Glass artist Bethany Wood has partnered with Littlemill to bring MacGregor’s story to life</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/8-lessons-we-learned-at-bar-convent-berlin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b2570c07-d0cc-4a74-9805-3285c8746443/Bar+Convent+Berlin+logo.jpg</image:loc>
      <image:title>The Cut - 8 lessons we learned at Bar Convent Berlin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fdeabbbc-2681-4468-ab64-55687e756418/The+Whisky+Embassy+at+BCB.jpg</image:loc>
      <image:title>The Cut - 8 lessons we learned at Bar Convent Berlin - Make it stand out</image:title>
      <image:caption>The Evolution of the Whisky Bar (left to right): Becky Paskin, founder, OurWhisky Foundation; Cressida Lawlor, assistant bar manager, Sexy Fish; Chris Tanner, co-founder, Dram; and Racheal Vaughan Jones, marketing director, Compass Box (credit: BCB/FRB Media)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ed16bca0-ba84-4d1b-aa26-80bf7a27b4ec/The+Whisky+Embassy+BCB+mentorship.jpg</image:loc>
      <image:title>The Cut - 8 lessons we learned at Bar Convent Berlin - Make it stand out</image:title>
      <image:caption>Casks to careers: The Whisk(e)y Embassy workshops covered a diverse range of topics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/6-inspirational-ted-talks-about-gender-equality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c3bc3f50-c2d9-447b-b1f5-e9b87e98e105/Ted+Talks+gender+equality.jpg</image:loc>
      <image:title>The Cut - 6 Inspiring Ted Talks about gender equality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-reveals-whiskey-embassy-programme-for-bcb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/dd473ed4-eb8f-400c-83bb-2fe1e464c753/The+Whisk%28e%29y+Embassy+BCB+and+OurWhisky+Foundation.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation reveals Whisk(e)y Embassy programme for BCB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-carlie-dyer-starward-whiskys-new-head-distiller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e0dc664b-0e91-4eac-9cde-0397a56563c3/Carlie+Dyer+Head+Distiller+Starward+Whisky.jpg</image:loc>
      <image:title>The Cut - Meet Carlie Dyer, Starward Whisky’s new head distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/09b49129-6755-4bd5-a0ba-ad5f0838976d/Starward+whisky+range.jpg</image:loc>
      <image:title>The Cut - Meet Carlie Dyer, Starward Whisky’s new head distiller - Make it stand out</image:title>
      <image:caption>Making her mark: Dyer has contributed to Starward's award-winning whiskies since 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/757da63a-a756-4f30-80f3-7e3fc6f598ba/Carlie+Dyer+Head+Distiller+Starward+Whisky+barrel.jpg</image:loc>
      <image:title>The Cut - Meet Carlie Dyer, Starward Whisky’s new head distiller - Make it stand out</image:title>
      <image:caption>Diverse background: Dyer brings her experience in wine, blending, sensory analysis and distilling to her new role</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-rebecca-kean-inchdairnie-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b67dfd35-92ae-4afe-b4e3-67aa9e521883/Rebecca+Kean%2C+assistant+distillery+manager%2C+InchDairnie+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Kean, InchDairnie Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/76b8f1af-f54a-41af-81e6-bee7d410aabd/Rebecca+Kean%2C+InchDairnie+assistant+distillery+manager.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Kean, InchDairnie Distillery - Make it stand out</image:title>
      <image:caption>Memories to management: Kean has turned her family's love of whisky into a career</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5e31f1b4-5a5d-4172-93e3-034edea8bd49/Rebecca+Kean%2C+assistant+distillery+manager%2C+InchDairnie+Distillery%2C+Scotland.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Rebecca Kean, InchDairnie Distillery - Make it stand out</image:title>
      <image:caption>Experience, empathy and encouragement are what drive Kean's hopes for the future</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/beyonces-whisky-is-the-catalyst-weve-been-waiting-for</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/48884c37-128f-477f-a1ff-8362d497f668/Beyonce+Knowles+Carter%2C+co-founder+of+SirDavis+Whisky.png</image:loc>
      <image:title>The Cut - Beyoncé’s whisky is the catalyst we’ve been waiting for - Make it stand out</image:title>
      <image:caption>Beyoncé Knowles-Carter, co-founder of SirDavis Whisky (image credit: SirDavis)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fccaf6a6-93a4-4d39-a169-f04c6a1384af/SirDavis+Whisky+by+Beyonce.png</image:loc>
      <image:title>The Cut - Beyoncé’s whisky is the catalyst we’ve been waiting for - Make it stand out</image:title>
      <image:caption>The Real Deal: SirDavis is a straight rye American whiskey crafted to withstand the test of time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f68f3a33-e3da-4967-b386-5601b9c271f6/Cameron+George+blender%2C+SirDavis.png</image:loc>
      <image:title>The Cut - Beyoncé’s whisky is the catalyst we’ve been waiting for - Make it stand out</image:title>
      <image:caption>Next-gen appeal: Cameron George is SirDavis' blender and head of advocacy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/beyonce-launches-whisky-brand-with-moet-hennessy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1724156780685-TG4ZJWZRY6TH7VMQJ09R/SirDavis+New+Beyonce+Whiskey.png</image:loc>
      <image:title>The Cut - Beyoncé launches whisky brand with Moet Hennessy - Make it stand out</image:title>
      <image:caption>Photo credit: MasonPoole (left) and Julian Dakdouk (right)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-named-bcb-education-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b9f61415-a897-4879-89bc-a21a4011ffc7/OurWhisky+Foundation+named+BCB+Education+Partner.png</image:loc>
      <image:title>The Cut - OurWhisky Foundation named BCB Education Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-partners-with-bars-for-lucky-dip-fundraiser</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1b66a7d1-42c3-47b0-a285-f9e851ab5833/OurWhisky+Foundation+Lucky+Dip.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation partners with bars for Lucky Dip fundraiser - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/25-mentees-selected-for-2024-july-dec-mentorship-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d4b70218-bec0-40bc-8b56-49eededd9b93/2024+July-Dec+OurWhisky+Foundation+Mentorship+group.png</image:loc>
      <image:title>The Cut - Final 25 mentees selected for 2024 July-Dec mentorship programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-opens-headshot-clinic-with-benriach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4aa83671-e691-428e-8ab9-e20d3abac05b/Moa+Reynolds+Photography.jpg</image:loc>
      <image:title>The Cut - OurWhisky opens Headshot Clinic with Benriach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-inaugural-demeter-collection-raises-nearly-50000</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/cc1af8fa-0ae5-48d2-b747-a2d16a90dab1/The+Demeter+Collection+whisky+auction.jpg</image:loc>
      <image:title>The Cut - The inaugural Demeter Collection raises nearly £50,000 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-caris-simpson-chivas-brothers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1710941483123-8I5TU1IEWQ9GJP8MB02D/Caris+Simpson+%282%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Caris Simpson, Chivas Brothers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d55c9e02-ae5f-4b17-8936-756071205e28/Caris+Simpson+%283%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Caris Simpson, Chivas Brothers - Make it stand out</image:title>
      <image:caption>From fragrance to fine spirits: Simpson’s career has been centred on the power of aroma</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ff96d033-35ef-4c09-bf7c-4b552d7ab7ee/Caris+Simpson+%281%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Caris Simpson, Chivas Brothers - Make it stand out</image:title>
      <image:caption>Giving back: Simpson hopes to one day be a mentor for young people in whisky</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/mhairi-winters-lizzie-haw-whisky-making-is-a-team-effort</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f921927a-71f3-4557-850d-d48616109750/Lizzie+Haw+and+Mhairi+Winters%2C+Gordon+%26+MacPhail.jpg</image:loc>
      <image:title>The Cut - Mhairi Winters &amp;amp; Lizzie Haw: Whisky making is a team effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2e4f2854-9980-4d3b-a757-43e3cdc18468/CRN57+57+Year+Old+Demeter+Collection+2.jpg</image:loc>
      <image:title>The Cut - Mhairi Winters &amp;amp; Lizzie Haw: Whisky making is a team effort - Make it stand out</image:title>
      <image:caption>The CRN57 57 Year Old, a unique decanter created exclusively for the Demeter Collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d1227193-0037-4c9c-a28f-7cadefca20de/The+Cairn+Distillery.jpg</image:loc>
      <image:title>The Cut - Mhairi Winters &amp;amp; Lizzie Haw: Whisky making is a team effort - Make it stand out</image:title>
      <image:caption>The CRN57 range is designed to emulate the predicted flavours of The Cairn Distillery’s mature single malt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/55d6fc7b-b994-4264-a11b-a31536b7c515/Mhairi+Winters+The+Cairn+Distillery+Manager.jpg</image:loc>
      <image:title>The Cut - Mhairi Winters &amp;amp; Lizzie Haw: Whisky making is a team effort - Make it stand out</image:title>
      <image:caption>Mhairi Winters knew she wanted to work in whisky from a young age</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/eilidh-muir-kirsten-grant-meikle-the-women-behind-hazelwoods-whisky-legacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/00cce5ba-ac0f-4014-a64e-b1a64bd364c6/Kirsten+Grant+Meikle+and+Eilidh+Muir%2C+House+of+Hazelwood+2.jpg</image:loc>
      <image:title>The Cut - Eilidh Muir &amp;amp; Kirsten Grant Meikle: The women behind Hazelwood's whisky legacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6f169b91-a892-457a-b687-c8a16a25dc5c/House+of+Hazelwood+The+Long+View.jpg</image:loc>
      <image:title>The Cut - Eilidh Muir &amp;amp; Kirsten Grant Meikle: The women behind Hazelwood's whisky legacy - Make it stand out</image:title>
      <image:caption>The Long View: Janet Sheed Roberts is the matriarch at the heart of the House of Hazelwood story</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/400fada3-197c-43fe-9f98-27bc4ef52795/Kirsten+Grant+Meikle+and+Eilidh+Muir%2C+House+of+Hazelwood.jpg</image:loc>
      <image:title>The Cut - Eilidh Muir &amp;amp; Kirsten Grant Meikle: The women behind Hazelwood's whisky legacy - Make it stand out</image:title>
      <image:caption>Kirsten Grant Meikle and Eilidh Muir delved into historic whisky stocks to create The Long View</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/cd5646b1-207f-4c65-b43e-3c91e5b2f0cd/Eilidh+Muir+blender%2C+House+of+Hazelwood.jpg</image:loc>
      <image:title>The Cut - Eilidh Muir &amp;amp; Kirsten Grant Meikle: The women behind Hazelwood's whisky legacy - Make it stand out</image:title>
      <image:caption>Legacy bottle: Eilidh Muir hopes The Long View will help highlight the role of women in whisky’s story</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/cara-laing-whiskys-masculine-image-is-still-an-issue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4456fcb8-6378-43bf-90b9-9b40994e81b7/Cara+Laing+managing+director+Douglas+Laing+%26+Co.jpg</image:loc>
      <image:title>The Cut - Cara Laing: Whisky’s masculine image is still an issue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9620ad5a-161e-498a-acca-51463c01a795/Strathearn+distillery.jpg</image:loc>
      <image:title>The Cut - Cara Laing: Whisky’s masculine image is still an issue - Make it stand out</image:title>
      <image:caption>Small stills: Perthshire’s Strathearn distillery is one of the smallest in Scotland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/510cd512-ea8f-43c2-b5d2-cb308e430b9b/Angela+Brown%2C+lead+distiller%2C+Strathearn+distillery.jpg</image:loc>
      <image:title>The Cut - Cara Laing: Whisky’s masculine image is still an issue - Make it stand out</image:title>
      <image:caption>Angela Brown runs the show at Strathearn as lead distiller</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8d565ffa-0a01-4c41-affa-07e2843bfae2/Strathearn+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Cara Laing: Whisky’s masculine image is still an issue - Make it stand out</image:title>
      <image:caption>One-of-a-kind whisky: This Strathearn bottled for the Demeter Collection will never be repeated</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/julie-roberts-we-need-to-change-the-narrative-of-women-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/792bb58d-7177-4743-97ce-90baacd1e4b3/Julie+Roberts+SMWS.jpg</image:loc>
      <image:title>The Cut - Julie Roberts: We need to change the narrative of women in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7cdba1d2-3150-40f5-b104-6b70eaedcc2a/Woman+tasting+whisky+SMWS.jpg</image:loc>
      <image:title>The Cut - Julie Roberts: We need to change the narrative of women in whisky - Make it stand out</image:title>
      <image:caption>Challenging stereotypes: Roberts is keen to challenge perceptions that whisky is an old man's club</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8ebaed02-a4e5-47b2-8d79-01be553613c3/Christmas+on+the+Beach+SMWS.jpg</image:loc>
      <image:title>The Cut - Julie Roberts: We need to change the narrative of women in whisky - Make it stand out</image:title>
      <image:caption>Christmas on the Beach: The one of five is part of a range released to celebrate International Women’s Day 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/40905817-9b41-45ec-bdb8-0274a3e7d948/All-female+tasting+panel+at+SMWS.jpg</image:loc>
      <image:title>The Cut - Julie Roberts: We need to change the narrative of women in whisky - Make it stand out</image:title>
      <image:caption>Girl power: The anonymous, all-female tasting panel at the Scotch Malt Whisky Society</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/annabel-thomas-giving-up-wasnt-an-option</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8551c513-81de-4d7d-a502-88c43f98950a/Annabel+Thomas+CEO+and+founder+of+Nc%27nean.jpg</image:loc>
      <image:title>The Cut - Annabel Thomas: Giving up wasn’t an option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4147a4eb-c6d7-4504-a4be-534eb00d5a01/Lorna+Davidson+distiller+at+Nc%27Nean.jpg</image:loc>
      <image:title>The Cut - Annabel Thomas: Giving up wasn’t an option - Make it stand out</image:title>
      <image:caption>Distiller Lorna Davidson oversees Nc’nean’s casks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/612fbd13-eb32-4c39-89e8-5a5c2927a06c/Nc%E2%80%99nean+Aon+17-302+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Annabel Thomas: Giving up wasn’t an option - Make it stand out</image:title>
      <image:caption>One of a kind: Nc’nean Aon 17-302 is the distillery’s first single Sherry cask release</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c72451d3-d168-48ae-9276-bb397aed70ad/Annabel+Thomas+of+Nc%27nean+distillery.jpg</image:loc>
      <image:title>The Cut - Annabel Thomas: Giving up wasn’t an option - Make it stand out</image:title>
      <image:caption>Uphill battle: Ten years later and Nc’nean is an award-winning whisky in 19 markets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/margaret-nicol-the-hidden-nose-behind-the-dalmore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5e534d9b-8041-4197-9ccf-e09bf6c6c41e/Margaret+Nicol%2C+blend+controller+for+Whyte+%26+Mackay+and+The+Dalmore.jpg</image:loc>
      <image:title>The Cut - Margaret Nicol: The hidden nose behind The Dalmore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/52b26bbf-15b5-4cea-9f41-e75bf91fdf3c/The+Dalmore+distillery.jpg</image:loc>
      <image:title>The Cut - Margaret Nicol: The hidden nose behind The Dalmore - Make it stand out</image:title>
      <image:caption>Nicol would visit The Dalmore distillery regularly to assess its maturing whisky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/11742b0e-a01d-4608-81bd-aca49e72e92c/The+Dalmore+44+Year+Old+Margaret+Nicol+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Margaret Nicol: The hidden nose behind The Dalmore - Make it stand out</image:title>
      <image:caption>Nicol not only selected the whisky for her Demeter Collection bottling, but the unique colour of the presentation case too</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1f4d19ab-592f-4d8d-9da0-8e3ef3d3aba2/The+Dalmore+44+Years+Old+Demeter+Collection+2.jpg</image:loc>
      <image:title>The Cut - Margaret Nicol: The hidden nose behind The Dalmore - Make it stand out</image:title>
      <image:caption>The Dalmore 44 Year Old is the first whisky to bear Margaret Nicol’s signature</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/claire-vaughan-i-feel-less-like-an-imposter-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1709724439217-4MMN56GLGG1SGBOCNYCC/Claire+Vaughan%2C+co-founder%2C+White+Peak+Distillery.jpg</image:loc>
      <image:title>The Cut - Claire Vaughan: I feel less like an imposter in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a266caef-143d-4353-bedd-9e142a1ca844/Wire+Works+Whisky+branding.jpg</image:loc>
      <image:title>The Cut - Claire Vaughan: I feel less like an imposter in whisky - Make it stand out</image:title>
      <image:caption>The award-winning design of Wire Works whisky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f28a056a-fbbe-4f28-9c82-f39214cb2f96/Rosie+Ferrer%2C+Claire+Vaughan+and+Sarah+Mangan+tasting+whisky+at+White+Peak+Distillery.jpg</image:loc>
      <image:title>The Cut - Claire Vaughan: I feel less like an imposter in whisky - Make it stand out</image:title>
      <image:caption>Vaughan noses samples with marketing manager Rosie Ferrer (left) and distiller Sarah Mangan (right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/aac6e06e-161c-4e00-97de-c4f338bb6e0a/Wire+Works+Love+Sweat+and+Tears.jpg</image:loc>
      <image:title>The Cut - Claire Vaughan: I feel less like an imposter in whisky - Make it stand out</image:title>
      <image:caption>Love, Sweat and Tears: The first bottle from the first cask of White Peak single malt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/dr-rachel-barrie-i-finally-feel-like-ive-arrived</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6b1dcf71-a593-4424-bf7e-37db6bf02802/Rachel+Barrie+in+Glendronach+ageing+warehouse.jpg</image:loc>
      <image:title>The Cut - Dr Rachel Barrie: I finally feel like I’ve arrived - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2c6f8f2e-0606-4bb3-8256-ed29477ae664/The+stills+at+GlenDronach.jpg</image:loc>
      <image:title>The Cut - Dr Rachel Barrie: I finally feel like I’ve arrived - Make it stand out</image:title>
      <image:caption>Saxaphone stills: The pot stills at Brown-Forman’s GlenDronach distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9b823ad4-674a-4bb8-91a5-64bc4fa05a6d/Rachel+Barrie%2C+master+blender+at+Brown+Foreman.jpg</image:loc>
      <image:title>The Cut - Dr Rachel Barrie: I finally feel like I’ve arrived - Make it stand out</image:title>
      <image:caption>‘I want to empty my cup’: Barrie on giving back to the new generation of women in Scotch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/944cbddb-df95-43df-95cf-ee02d818a75f/The+GlenDronach+Single+Cask+30+Year+Old+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Dr Rachel Barrie: I finally feel like I’ve arrived - Make it stand out</image:title>
      <image:caption>The GlenDronach 30 Year Old has been drawn from a first-fill oloroso Sherry butt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-ana-hinz-westland-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1da2487e-2d7b-40be-8939-4650cf06e4d0/Ana+Hinz%2C+business+development+manager+at+Westland+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Ana Hinz, Westland Distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0a18f31f-fde5-46da-8b19-f59a53a664cb/Ana+Hinz+nosing+whisky+at+Westland.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Ana Hinz, Westland Distillery - Make it stand out</image:title>
      <image:caption>Sniffing it out: Hinz took a risk to join whiskey which more than paid off</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/dcfcb104-e66c-4537-96d7-472a65679e72/Ana+Hinz+pulling+samples+at+Wanderback+%282%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Ana Hinz, Westland Distillery - Make it stand out</image:title>
      <image:caption>Barrel half-full: Hinz pulls a sample at Wanderback Whiskey Co, her first steps in whiskey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/01720d98-6566-478a-88ed-d866217f4c10/Ana+Hinz+at+Whisky+Live+in+Warsaw.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Ana Hinz, Westland Distillery - Make it stand out</image:title>
      <image:caption>Conducting her orchestra: Hinz’s role brings lots of skills into focus</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/abbie-jaume-whisky-shouldnt-be-putting-off-female-talent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b108a448-3522-4044-a973-39e11e714f10/Abbie+Jaume+of+Cooper+King+Distillery.jpg</image:loc>
      <image:title>The Cut - Abbie Jaume: Whisky shouldn’t be putting off female talent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b0f401dc-66e7-448a-8df3-c20736dc05cf/Cooper+King+%281%29.jpg</image:loc>
      <image:title>The Cut - Abbie Jaume: Whisky shouldn’t be putting off female talent - Make it stand out</image:title>
      <image:caption>English whisky: Yorkshire’s Cooper King Distillery was founded in 2016</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c2170173-960f-4664-adc1-33eabe899911/Cooper+King+%282%29.jpg</image:loc>
      <image:title>The Cut - Abbie Jaume: Whisky shouldn’t be putting off female talent - Make it stand out</image:title>
      <image:caption>Cooper King Cask No.1: Inaugral Release from the Founders’ Series, Autumn 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8e83ffbd-7a02-4eea-9993-0f3dcdb7c04f/Cooper+King+%283%29.jpg</image:loc>
      <image:title>The Cut - Abbie Jaume: Whisky shouldn’t be putting off female talent - Make it stand out</image:title>
      <image:caption>‘Graft, grit and determination’: the small but mighty Cooper King Distillery team</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-glenturret-welcomes-new-managing-director-jennie-baernreuther</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/99f4f496-9a9d-4b7a-b890-80778917c6d3/Glenturret+Managing+Director+Jennie+Baernreuther.jpg</image:loc>
      <image:title>The Cut - The Glenturret welcomes new managing director Jennie Baernreuther - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/bessie-williamson-laphroaigs-guardian-angel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4f6efb35-99d8-43b6-bd8a-e67623e90e28/Bessie+Williamson+Laphroaig+distillery+manager.jpg</image:loc>
      <image:title>The Cut - Bessie Williamson: Laphroaig’s guardian angel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f49d2da3-23e1-4855-8675-b00d01a87d22/Bessie+Williamson+Laphroaig+kiln.jpg</image:loc>
      <image:title>The Cut - Bessie Williamson: Laphroaig’s guardian angel - Make it stand out</image:title>
      <image:caption>Watchful eye: Bessie Williamson oversaw every aspect of Laphroaig’s operation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fe5878f2-3a45-4dba-bee9-e25265a40b9d/Laproaig+Distillery.jpg</image:loc>
      <image:title>The Cut - Bessie Williamson: Laphroaig’s guardian angel - Make it stand out</image:title>
      <image:caption>Lasting legacy: Bessie Williamson’s careful management has enabled Laphroaig to flourish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/af1b27ac-258d-4480-aef6-d8813c09c191/Laphroaig+25+Year+Old+Bessie+Williamson+Story+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Bessie Williamson: Laphroaig’s guardian angel - Make it stand out</image:title>
      <image:caption>Demeter Collection: The auction features a bottle of Laphroaig 25 Year Old: The Bessie Williamson Story</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/kirsty-black-it-started-with-beer-whisky-came-later</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f14391ac-76a0-4c72-99ec-2d61421bf1ce/Arbikie+Distillery%27s+Kirsty+Black.jpg</image:loc>
      <image:title>The Cut - Kirsty Black: It started with beer - whisky came later - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/87fb8830-6654-4632-8ac2-39210155c3c4/The+Arbikie+Distillery.jpg</image:loc>
      <image:title>The Cut - Kirsty Black: It started with beer - whisky came later - Make it stand out</image:title>
      <image:caption>The Arbikie Distillery: What is set to be the world’s first hydrogen-powered distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8182b086-6966-4b32-a8bf-e2fcc7a0d5c9/Kirstie+Black%2C+Arbikie%27s+master+distiller.jpg</image:loc>
      <image:title>The Cut - Kirsty Black: It started with beer - whisky came later - Make it stand out</image:title>
      <image:caption>Plant power: Black’s interest in botany and her love of gardening extends to her work at Arbikie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/99cca6d5-dfc6-436b-9b0a-3264b2ebeaf8/The+OOD+houses+at+Arbikie.jpg</image:loc>
      <image:title>The Cut - Kirsty Black: It started with beer - whisky came later - Make it stand out</image:title>
      <image:caption>Room with a view: A stay at the distillery’s new ÖÖD Houses offers scenery with a side of modern luxury</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/louise-mcguane-and-jennifer-nickerson-women-making-history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/dcc8c3fe-444e-41af-8aa3-4425fd64aa5a/Louise+McGuane+and+Jennifer+Nickerson+of+JJ+Corry+and+Tipperary.jpg</image:loc>
      <image:title>The Cut - Louise McGuane and Jennifer Nickerson: Women making history - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/eead10aa-9d62-4ffb-995e-23278dbb8108/Jennifer+Nickerson+and+Louise+McGuane+of+Tipperary+and+JJ+Corry.jpg</image:loc>
      <image:title>The Cut - Louise McGuane and Jennifer Nickerson: Women making history - Make it stand out</image:title>
      <image:caption>Making history: Nickerson and McGuane’s collaboration is a first for the Irish whiskey industry</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d5ee3b5a-8c75-4da8-96a0-a47358a1f5ea/Louise+McGuane+and+Jennifer+Nickerson+of+JJ+Corry+and+Tipperary+in+stillhouse.jpg</image:loc>
      <image:title>The Cut - Louise McGuane and Jennifer Nickerson: Women making history - Make it stand out</image:title>
      <image:caption>Two visionaries: McGuane and Nickerson share many common entrepreneurial traits</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6a17b1a8-004f-47bc-97ec-9f7bb0f3fa2a/JJ+Corry+and+Tipperary+The+Founders+edition+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Louise McGuane and Jennifer Nickerson: Women making history - Make it stand out</image:title>
      <image:caption>One-of-a-kind: Bottles #1 of J.J Corry x Tipperary The Founders will be sold at auction</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-mentee-heather-storgaard-whisky-auctioneer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2b1a19f7-2a29-44b2-ab8c-5d1cf1d4d6fc/Heather+Storgaard+%281%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Heather Storgaard, Whisky Auctioneer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/27d37159-4dde-4530-a2ca-40fa7d935dec/Heather+Storgaard+%284%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Heather Storgaard, Whisky Auctioneer - Make it stand out</image:title>
      <image:caption>Finding meaning: Storgaard wants to contribute to whisky in a meaningful way (photo: Moa Reynolds)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/44be74a4-d45f-4e03-9700-9544a572afa1/Heather+Storgaard+%282%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Heather Storgaard, Whisky Auctioneer - Make it stand out</image:title>
      <image:caption>Re-writing history: Storgaard’s keen eye for research has uncovered new truths (photo: Moa Reynolds)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8eff4de0-d338-4274-ab51-50f3edb16337/Heather+Storgaard+%283%29.jpg</image:loc>
      <image:title>The Cut - Meet the mentee: Heather Storgaard, Whisky Auctioneer - Make it stand out</image:title>
      <image:caption>‘Fallen on my feet’: Storgaard is grateful to work for a business where women are everywhere (photo: Moa Reynolds)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/stephanie-macleod-ive-seen-a-lot-of-changes-in-my-26-years-in-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f200c454-f0f3-4714-86c7-d7f8a6cdb5c8/Bacardi%27s+director+of+blending%2C+Scotch+whisky%2C+Stephanie+Macleod.jpg</image:loc>
      <image:title>The Cut - Stephanie Macleod: I’ve seen a lot of changes in my 26 years in whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1e1c7b36-0d60-44a3-9cb8-070b2abab560/Aberfeldy+distillery.jpg</image:loc>
      <image:title>The Cut - Stephanie Macleod: I’ve seen a lot of changes in my 26 years in whisky - Make it stand out</image:title>
      <image:caption>Aberfeldy distillery: sat at the foot of the Highlands since 1898</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/132cad5b-13e8-4c4a-beaa-bcb9aa5972ff/Aberfeldy+40+year+old+whisky.jpg</image:loc>
      <image:title>The Cut - Stephanie Macleod: I’ve seen a lot of changes in my 26 years in whisky - Make it stand out</image:title>
      <image:caption>Aberfeldy 40 Year Old: The distillery’s oldest whisky to date is in the Demeter Collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/59c860e1-b192-41c8-9fa3-cad3c79f5d76/Stephanie+Macleod%2C+director+of+blending%2C+Scotch+whisky%2C+Bacardi.jpg</image:loc>
      <image:title>The Cut - Stephanie Macleod: I’ve seen a lot of changes in my 26 years in whisky - Make it stand out</image:title>
      <image:caption>‘It’s a privilege to be part of it’: Macleod on working in the whisky industry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ashley-smith-ive-learned-from-the-best-blenders-in-scotch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b8a2017f-e2e8-4fce-bffc-9fac2bc6d240/Ashley+Smith+whisky+blender+Loch+Lomond+Group.jpg</image:loc>
      <image:title>The Cut - Ashley Smith: I’ve learned from the best blenders in Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/52e06a07-d283-4ba9-8e5c-d6a572342bb2/Ashley+Smith+Loch+Lomond+Sonata+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Ashley Smith: I’ve learned from the best blenders in Scotch - Make it stand out</image:title>
      <image:caption>Loch Lomond Sonata: Smith’s submission for the Demeter Collection is a masterpiece</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3518eb89-2be1-4523-af56-cb799897d727/Loch+Lomond+Sonata+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Ashley Smith: I’ve learned from the best blenders in Scotch - Make it stand out</image:title>
      <image:caption>Loch Lomond Sonata, a one-of-a-kind set, is presented in a bespoke, oak carved display case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/21dce322-c737-4146-ac2a-f844c2d4d01d/Loch+Lomond+Sonata+No.3+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Ashley Smith: I’ve learned from the best blenders in Scotch - Make it stand out</image:title>
      <image:caption>Singular note: Each bottle in Loch Lomond’s Sonata collection plays a different tune</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/sarah-burgess-making-atonias-legacy-is-a-career-highlight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1710257732249-I91PA1YBK0R14YGLWVI4/Sarah+Burgess%2C+whisky+maker%2C+The+Lakes+-.jpg</image:loc>
      <image:title>The Cut - Sarah Burgess: Making Atonia’s Legacy is a career highlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3b981347-fe1d-4c82-ab35-c7bf6a8870cf/Atonia%27s+Legacy+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Sarah Burgess: Making Atonia’s Legacy is a career highlight - Make it stand out</image:title>
      <image:caption>One of One: Atonia’s Legacy: The Sarah Burgess Edition, created exclusively for the Demeter Collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/11b02059-494e-4fa0-ad04-395299775a4f/Atonia%27s+Legacy+bottle+details+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Sarah Burgess: Making Atonia’s Legacy is a career highlight - Make it stand out</image:title>
      <image:caption>Strong as oak: Atonia’s Legacy is made to honour the resilience of OurWhisky Foundation mentees</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4457145b-349e-49dd-972f-5e73c3d50a29/The+Lakes+Distillery.jpg</image:loc>
      <image:title>The Cut - Sarah Burgess: Making Atonia’s Legacy is a career highlight - Make it stand out</image:title>
      <image:caption>Magical place: Burgess describes her first impressions of The Lakes Distillery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/alice-pearson-my-age-doesnt-define-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6ca7ae8a-bfb2-47cc-baca-49113eee579b/Alice+Pearson%2C+distillery+manager%2C+Cotswolds+Distillery.jpg</image:loc>
      <image:title>The Cut - Alice Pearson: My age doesn’t define me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/422143e3-9f93-4c2d-992c-07182b933a75/Cotswolds+New+Distillery+2023.jpg</image:loc>
      <image:title>The Cut - Alice Pearson: My age doesn’t define me - Make it stand out</image:title>
      <image:caption>New era: The Cotswolds Distillery opened its second, dedicated whisky distillery in 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ceeae38d-ddd5-4fdf-97a0-a440b4c84c4b/Alice+Pearson+and+Cotswolds+Distillery+Mash+Tun.jpg</image:loc>
      <image:title>The Cut - Alice Pearson: My age doesn’t define me - Make it stand out</image:title>
      <image:caption>Dedicated distiller: Pearson describes life making whisky in a rural distillery as ‘perfect’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ebb748a4-324b-44fd-aff3-fdd8ee5fe084/Cotswolds+Distillery+One+of+One+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Alice Pearson: My age doesn’t define me - Make it stand out</image:title>
      <image:caption>Legacy Dram: The Cotswolds One of One created for the Demeter Collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8d342b45-195c-4e03-85c7-08797a3275e6/Alice+Pearson+and+Cotswolds+Distillery+with+barrel.jpg</image:loc>
      <image:title>The Cut - Alice Pearson: My age doesn’t define me - Make it stand out</image:title>
      <image:caption>Defying stereotypes: Pearson enjoys being hands on with the more physical aspects of running a distillery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/caitlin-heard-girls-run-the-world-at-the-borders-distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b0e03803-c1de-4c28-a3f4-38691ca10ed9/Caitlin+Heard+The+Borders+Distillery.jpg</image:loc>
      <image:title>The Cut - Caitlin Heard: Girls run the world at The Borders distillery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/53f65dde-744b-460d-ba4c-6086dd321284/The+Borders+Distillery.jpg</image:loc>
      <image:title>The Cut - Caitlin Heard: Girls run the world at The Borders distillery - Make it stand out</image:title>
      <image:caption>Gleaming future: The Borders’ copper pot stills Heard first spotted as a young girl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ae61eaa5-7a50-4c9e-9e75-c6bc887b2530/The+Borders+IWD+cask+and+distilling+team.jpg</image:loc>
      <image:title>The Cut - Caitlin Heard: Girls run the world at The Borders distillery - Make it stand out</image:title>
      <image:caption>Some of The Borders distilling and marketing team with their IWD cask</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c0282f14-b30a-43fb-913e-f30ed42cb865/The+Borders+IWD+2024+Quarter+Cask+for+the+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Caitlin Heard: Girls run the world at The Borders distillery - Make it stand out</image:title>
      <image:caption>One of a kind: The International Women’s Day 2024 cask is the first quarter cask filled at The Borders</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/gillian-macdonald-my-20-years-in-whisky-is-down-to-luck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/93d42ad0-609e-499c-adf6-c04f5e9e4305/Gillian+Macdonald%2C+master+blender%2C+Ardbeg+and+Glenmorangie.jpg</image:loc>
      <image:title>The Cut - Gillian Macdonald: My 20 years in whisky is down to luck - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/70f31c7b-abe0-45b7-8016-1a13a2d34110/Ardbeg+distillery.jpg</image:loc>
      <image:title>The Cut - Gillian Macdonald: My 20 years in whisky is down to luck - Make it stand out</image:title>
      <image:caption>A distinctive dram: Macdonald’s first taste of Ardbeg single malt was ‘an awakening’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d8bbb304-9f38-4c8c-87ea-e432101ccb32/Ardbeg+Twenty%2C+Demeter+Collection.jpg</image:loc>
      <image:title>The Cut - Gillian Macdonald: My 20 years in whisky is down to luck - Make it stand out</image:title>
      <image:caption>Ardbeg Twenty: Macdonald’s unique Demeter Collection donation is inspired by Ardbeg Uigedail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/b9f28e9a-796c-4be2-9573-68c8e62214fb/Gillian+Macdonald%2C+master+blender%2C+Glenmorangie+and+Ardbeg.jpg</image:loc>
      <image:title>The Cut - Gillian Macdonald: My 20 years in whisky is down to luck - Make it stand out</image:title>
      <image:caption>‘Do you actually like whisky?’: It’s a question Gillian is tired of people asking female whisky makers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-launches-inaugural-demeter-collection-auction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/cc1af8fa-0ae5-48d2-b747-a2d16a90dab1/The+Demeter+Collection+whisky+auction.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation launches inaugural Demeter Collection auction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0baf4b8f-1dca-4255-825d-b1ebbf764e85/The+Demeter+Collection+whisky+lots.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation launches inaugural Demeter Collection auction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-lakes-distillery-launches-fundraising-ballot-for-isadora</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/50da6855-8775-4553-aa82-0b93048eb8e7/The+Lakes+Isadora.png</image:loc>
      <image:title>The Cut - The Lakes Distillery launches fundraising ballot for Isadora - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/lisa-wicker-joins-garrard-county-distilling-co-as-its-first-master-distiller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c665ed1a-fb10-4a17-9c2b-19e664798ace/Lisa+Wicker.jpg</image:loc>
      <image:title>The Cut - Lisa Wicker joins Garrard County Distilling Co. as its first master distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2d601eea-5295-41a1-93bb-e62247854ead/All+Nations+Bourbon+Whiskey.jpg</image:loc>
      <image:title>The Cut - Lisa Wicker joins Garrard County Distilling Co. as its first master distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/quyen-ha-joins-ourwhisky-foundation-as-partnerships-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/521afea9-073c-473f-abe6-336c3ea1ac3b/Quyen+Ha.jpg</image:loc>
      <image:title>The Cut - Quyen Ha joins OurWhisky Foundation as partnerships manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/52cfb88a-52d7-4718-b7fb-8f482a7f131e/Quyen+Ha+Ourwhisky+Foundation.jpg</image:loc>
      <image:title>The Cut - Quyen Ha joins OurWhisky Foundation as partnerships manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-teams-up-with-the-dowans-hotel-for-spirit-of-speyside-house-party</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d62f5d9d-a0b7-45d9-aa08-5ee82e271a0e/The+Dowans+Hotel.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation teams up with The Dowans Hotel for Spirit of Speyside House Party - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/25-mentees-selected-for-2024-mentorship-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3b2d13dd-01c2-4fab-a31f-611add20b07a/OurWhisky+Foundation+2024+Mentees.png</image:loc>
      <image:title>The Cut - 25 mentees selected for 2024 mentorship programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/9-predictions-for-women-and-whisky-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2247ceb2-34b7-4838-83b3-132a6c318ce1/Modern+Face+of+Whisky+party.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d0e7c619-be7e-4cba-a9a3-98d756296bd9/Morag+Garden+English+Whisky+Guild-1.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Morag Garden joined the English Whisky Guild as its first CEO in 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/620549cd-a040-407d-8f9f-41a722faf3da/Sandrine+Ricard.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Sandrine Ricard has spent 15 years working in the sustainability sector and in communications</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/19631e11-69f4-4573-afdb-3827c8925120/Gillian+Macdonald.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Gillian Macdonald works across both Glenmorangie and Ardbeg brands for LVMH</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/541253a3-2d38-4a73-b9ee-c33afbb07e0c/Tracie+Franklin.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Tracie Franklin runs her own US-based whisky consultancy, Spirited Tracie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/da682af1-ae09-4007-bff5-85af8c86f463/Sarah+Burgess.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Sarah Burgess joined English whisky distillery The Lakes in 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/56d3b61f-bcb7-495e-a997-e7731b0b3efd/Sydney+Jones.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Sydney Jones joined Chicago’s FEW Spirits in 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/51cf5583-ce74-46c2-9ce6-6eb9c25a4be1/Deirdre+O%27Carroll.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Blender Deirdre O’Carroll works across Irish Distillers’ portfolio of whiskeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/40bdca05-65ce-49fb-b8d2-798615926009/Kristy+Lark-Booth.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Kristy Lark-Booth is a second generation whisky distiller and the owner of Killara Distillery in Tasmania</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/000b33a2-0d2c-4a53-a2e4-53fc7df54c15/Annabel+Thomas.jpg</image:loc>
      <image:title>The Cut - 9 predictions for women and whisky in 2024 - Make it stand out</image:title>
      <image:caption>Annabel Thomas owns Scotland’s first net-zero whisky distillery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-10-ultimate-christmas-whiskies-for-mrs-claus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c0721ce5-8fb0-43a7-9d54-0c6ba3b5c580/Whisky+for+Mrs+Claus.jpg</image:loc>
      <image:title>The Cut - The 10 ultimate Christmas whiskies for Mrs Claus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e406a8e8-fba6-4d17-8333-07e2c3976476/Tamdhu+18+year+old.jpg</image:loc>
      <image:title>The Cut - The 10 ultimate Christmas whiskies for Mrs Claus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e5d00994-92b3-4cef-bd1b-4b8cd41b0dba/London+Rye+whisky.jpg</image:loc>
      <image:title>The Cut - The 10 ultimate Christmas whiskies for Mrs Claus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f858a630-7d9e-4132-9b8e-27c9b5e8b811/Glendronach+port+wood.jpg</image:loc>
      <image:title>The Cut - The 10 ultimate Christmas whiskies for Mrs Claus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/behind-the-modern-face-of-whisky-with-christina-kernohan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/79f7af2f-329d-4119-9a3a-0c0cb73a66ed/Christina+Kernohan+photographer.jpg</image:loc>
      <image:title>The Cut - Behind the Modern Face of Whisky with Christina Kernohan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ec927151-58ce-44df-b164-d7326190f395/Modern+Face+of+Whisky+Festive+Celebration+dinner+party.png</image:loc>
      <image:title>The Cut - Behind the Modern Face of Whisky with Christina Kernohan - Make it stand out</image:title>
      <image:caption>Food with friends: Whisky is shown as the perfect accompaniment to a festive dinner (credit: Christina Kernohan, Modern Face of Whisky)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f461569f-e9e1-4dad-a98d-05ed682bb193/Female+Whisky+Drinkers+Friends+Christmas+New+Year+Party+Cocktails+8089+MFoW+%28credit+OurWhisky+Foundation_Christina+Kernohan%29.jpg</image:loc>
      <image:title>The Cut - Behind the Modern Face of Whisky with Christina Kernohan - Make it stand out</image:title>
      <image:caption>Straight or Mixed: Whisky shown as a spirit suitable for various party-worthy serves (credit: Christina Kernohan, Modern Face of Whisky)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/daeac4a3-bc59-4118-9acd-772c9b5e664f/Christmas+whisky+gifting.jpg</image:loc>
      <image:title>The Cut - Behind the Modern Face of Whisky with Christina Kernohan - Make it stand out</image:title>
      <image:caption>Festive occasions: Demonstrating how whisky can make the perfect gift (credit: Christina Kernohan, Modern Face of Whisky)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/the-modern-face-of-whisky-launches-festive-image-library</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1700049819140-7IEH5BN8LK6DEWOGQ9VF/Modern+Face+of+Whisky+Festive+Celebration.jpg</image:loc>
      <image:title>The Cut - The Modern Face of Whisky launches festive image library - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ec927151-58ce-44df-b164-d7326190f395/Modern+Face+of+Whisky+Festive+Celebration+dinner+party.png</image:loc>
      <image:title>The Cut - The Modern Face of Whisky launches festive image library - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/977cf477-214e-4813-9fc1-409f50c76c86/Whisky+Christmas+gift+mother+daughter-7744+MFOW+%28credit+OurWhisky+Foundation_Christina+Kernohan%29.jpg</image:loc>
      <image:title>The Cut - The Modern Face of Whisky launches festive image library - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/kirstie-mccallum-joins-whyte-and-mackay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/27afb725-b84a-4605-bc58-e9c912a0e072/Kirstie+McCallum+Whyte+%26+Mackay.jpg</image:loc>
      <image:title>The Cut - Kirstie McCallum joins Whyte &amp;amp; Mackay - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/kentucky-owl-appoints-first-female-master-blender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fed596d6-c8dc-4c0e-9c34-04283a5a694d/Maureen+Robinson%2C+Master+Blender+of+Kentucky+Owl+Whiskey.jpg</image:loc>
      <image:title>The Cut - Kentucky Owl appoints first female master blender - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/makers-mark-announces-new-uk-brand-diplomat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1226271a-f574-42e0-abdb-d20d7777c09a/Charlotte+Pederson+Maker%27s+Mark.jpg</image:loc>
      <image:title>The Cut - Maker’s Mark announces new UK brand diplomat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-mentee-selected-for-ncnean-internship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1692965727443-01V8HYRKD824CWK7QCVC/Everest+Marshall+Nc%27nean+internship.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation mentee selected for Nc’nean internship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/sophie-pashley-a-day-in-the-life-of-an-assistant-brewer-and-distiller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9c2a3265-21cd-4fd7-b388-ff4a108f69d5/Sophie+Pashley+Cooper+King+stills.jpg</image:loc>
      <image:title>The Cut - Sophie Pashley: A day in the life of an assistant brewer and distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a1c97703-2e50-4eb8-86ba-2fae073616f8/Sophie+Pashley+and+Abbie+Neilson+Cooper+King+Distillery.jpg</image:loc>
      <image:title>The Cut - Sophie Pashley: A day in the life of an assistant brewer and distiller - Make it stand out</image:title>
      <image:caption>Sophie Pashley with Cooper King co-founder, Abbie Neilson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/02f1e80a-e746-44e6-bfe4-34629e205b33/Sophie+Pashley+Christopher+Jaume+and+Abbie+Neilson+of+Cooper+King+Distillery.jpg</image:loc>
      <image:title>The Cut - Sophie Pashley: A day in the life of an assistant brewer and distiller - Make it stand out</image:title>
      <image:caption>Sophie Pashley with Cooper King co-founders Christopher Jaume and Abbie Neilson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/interview-lauren-and-steph-murray-dowans-hotel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/58608e29-d727-4805-86f7-6591db310eb4/Lauren+and+Steph+Murray+owners+of+The+Dowans+Hotel.jpg</image:loc>
      <image:title>The Cut - Interview: Lauren and Steph Murray, Dowans hotel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ba7238ec-b4d0-4ecc-b8be-44e726c3e905/The+Still+bar+at+The+Dowans+hotel.jpg</image:loc>
      <image:title>The Cut - Interview: Lauren and Steph Murray, Dowans hotel - Make it stand out</image:title>
      <image:caption>Whisky wall: The Still at The Dowans is home to around 700 bottles of Scotch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4a632598-ccd3-4352-ab65-a0cada539866/The+Dowans+hotel+Aberlour.jpg</image:loc>
      <image:title>The Cut - Interview: Lauren and Steph Murray, Dowans hotel - Make it stand out</image:title>
      <image:caption>Speyside icon: The Dowans Hotel is also a famous whisky destination</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/english-whisky-guild-appoints-first-ceo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d0e7c619-be7e-4cba-a9a3-98d756296bd9/Morag+Garden+English+Whisky+Guild-1.jpg</image:loc>
      <image:title>The Cut - English Whisky Guild appoints first CEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/meet-the-women-shaping-english-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/fbd08789-9cd2-44e8-900f-9db7b778675c/Women+in+English+Whisky+.png</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1fca2553-885a-442a-bf1a-2858afa2f209/Claire+Vaughan+White+Peak+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/9ed7be58-ecea-4498-9eaa-5fc7cc3f6ff1/Isabelle+Gormezano+Marks+East+London+Liquor+Company.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7dc79707-d0c3-4f31-8b6c-794646e3fd6c/Alice+Pearson+Cotswolds+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d31f94ed-8920-4970-b10f-876e011f86ca/Sarah+Burgess+Lakes+Distillery.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6c4e1727-67d9-4854-a3e5-f9f0f7055ee1/Abbie+Neilson+Cooper+King.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/42799da1-e781-4f5d-87c0-46013df4011e/Amy+Teasdale+Spirit+of+Yorkshire.jpg</image:loc>
      <image:title>The Cut - Meet the women shaping English whisky - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/ourwhisky-foundation-launches-modern-face-of-whisky-image-library</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1681731153720-M3FSFXAB5PI0EW6PAYE1/Female+whisky+drinker+women+friends-3750+%28credit+OurWhisky+Foundation_Jo+Hanley%29.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation launches Modern Face of Whisky image library - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7c434c0c-c08a-4753-b662-71c4becf841f/Young+people+drinking+whisky+women-1672+%28credit+OurWhisky+Foundation_Jo+Hanley%29.jpg</image:loc>
      <image:title>The Cut - OurWhisky Foundation launches Modern Face of Whisky image library - Make it stand out</image:title>
      <image:caption>The Modern Face of Whisky image library aims to provide a more realistic portrayal of whisky drinkers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/stephanie-macleod-appointed-director-of-blending-by-bacardi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d1357e32-889e-49c2-81b7-7889b513d670/Stephanie+Macleod.jpg</image:loc>
      <image:title>The Cut - Stephanie macleod appointed director of blending by bacardi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/how-can-brands-be-more-authentic-when-it-comes-to-international-womens-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1678280788036-C1LG5EKNSYN5UYPZF043/cowomen-ZKHksse8tUU-unsplash.jpg</image:loc>
      <image:title>The Cut - How can brands be more authentic when it comes to International Women’s Day? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e233f78a-09c6-45aa-9c61-7709ec53faeb/Screenshot+%28246%29.png</image:loc>
      <image:title>The Cut - How can brands be more authentic when it comes to International Women’s Day? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5d6fba9b-2ec1-4226-b993-2100f23bdac5/eric-rothermel-FoKO4DpXamQ-unsplash.jpg</image:loc>
      <image:title>The Cut - How can brands be more authentic when it comes to International Women’s Day? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/stef-holt-a-day-in-the-life-of-a-market-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f021d6ba-127e-47f9-ace1-2e429830eecb/Stef+Holt+Waterford.jpg</image:loc>
      <image:title>The Cut - Stef Holt: A day in the life of a market manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ba934566-688a-49b5-8fd3-79d434e2fd6c/Stef+Holt+Waterford+3.jpg</image:loc>
      <image:title>The Cut - Stef Holt: A day in the life of a market manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/10e1cb55-0684-40a6-b201-9b0e4f711ec5/Stef+Holt+Waterford+2.jpg</image:loc>
      <image:title>The Cut - Stef Holt: A day in the life of a market manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/8-reasons-to-love-scotch-whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d954b066-424b-4c5b-943d-72347588257b/International+Scotch+Day+whisky+glass.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1661523497604-MUB1MM6GXL5FR6LGFW17/Nicola+Riske+Macallan+whisky.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a3fd2b72-df1d-4c7e-b153-8762a0fe450c/Jackie+Thomson+Ardbeg+distillery.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5066e1df-7237-413d-b415-d9fe056410da/Annabel+Thomas+Ncnean.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f022b626-4df0-4f01-9720-2a2db352d835/Emma+Walker+master+blender+Johnnie+Walker.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/95bd80ee-b953-4262-ad9b-1a56fb64e902/Jamie+Johnson+Glenfiddich+Canada.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/780e13ec-785b-4701-9928-7ede56a9bed0/Chelsey+and+Pam+Dram+Fine+Podcast.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ea3e907e-dda7-42ec-9e29-68a687d384a3/Lauren+Wood+William+Grant+and+Sons.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a934acdb-2409-4fa3-a44d-2ab18fceb4a6/Tracie+Franklin+whisky+educator.jpg</image:loc>
      <image:title>The Cut - 8 Reasons to love Scotch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/elizabeth-mccall-takes-over-as-woodford-reserve-master-distiller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3402f7c4-ffbc-44fc-8bb5-d66cfb9e30ab/Elizabeth+McCall+Woodford+Reserve+Master+Distiller.png</image:loc>
      <image:title>The Cut - Elizabeth McCall takes over as Woodford Reserve master distiller - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/entries-now-open-for-whisky-mentorship-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6cec6ac4-2d22-4b46-ac38-c42b25a1d854/Ourwhisky+Foundation+mentorship+programme.jpg</image:loc>
      <image:title>The Cut - Entries now open for whisky mentorship programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/glenmorangie-launches-inclusive-ad-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/30b0eb88-b7eb-443c-93a7-f4cbe20b2e2b/Glenmorangie+pinball.jpg</image:loc>
      <image:title>The Cut - Glenmorangie launches inclusive ad campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/93d154a2-582e-4f1a-88a0-2a7c43bc5866/Glenmorangie+greenhouse.jpg</image:loc>
      <image:title>The Cut - Glenmorangie launches inclusive ad campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/kelsey-mckechnie-becomes-balvenie-malt-master</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/6eaca231-fb5d-4fe4-813b-b0378a778536/Kelsey+McKechnie+and+David+Stewart+The+Balvenie.jpg</image:loc>
      <image:title>The Cut - Kelsey McKechnie becomes Balvenie malt master - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/circumstance-distillery-launches-female-focused-work-experience-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/8a04748e-edb4-4957-9e55-61fff26addbb/Circumstance+Distillery+Team.jpg</image:loc>
      <image:title>The Cut - Circumstance launches work experience programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/old-forester-names-new-master-taster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2c2b3454-4716-407e-b33d-ec22b4f1869c/Melissa_Rift.jpg</image:loc>
      <image:title>The Cut - Old Forester names new master taster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/how-can-whisky-shows-be-more-inclusive-for-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/efd79834-4727-4edf-80da-16ca99f6c753/How+can+whisky+shows+be+more+inclusive+for+women.png</image:loc>
      <image:title>The Cut - How can whisky shows be more inclusive for women? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/nicola-riske-a-day-in-the-life-of-a-whisky-brand-educator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/30ca0d2d-ef11-4508-ae04-1f977b309496/Nicola+Riske+Macallan+whisky.jpg</image:loc>
      <image:title>The Cut - Nicola Riske: A day in the life of a whisky brand educator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/20b853c6-80cc-4d7d-85e2-dd3de2f295e2/Nicola+Riske+cooperage.jpg</image:loc>
      <image:title>The Cut - Nicola Riske: A day in the life of a whisky brand educator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/7f5f6c9c-d554-428d-92cf-c8b94a944702/Nicola+Riske+The+Macallan+Brand+Education.jpg</image:loc>
      <image:title>The Cut - Nicola Riske: A day in the life of a whisky brand educator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/whisky-magazine-appoints-new-editor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a6c7b248-004d-4212-9a38-16510a274021/Bethany+Whymark+Editor+Whisky+Magazine+2022.jpeg</image:loc>
      <image:title>The Cut - Whisky Magazine appoints new editor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/interview-jackie-zykan-hidden-barn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ef75d6d4-6f7f-4996-9045-7031c9ed3b68/Jackie+Zykan+Hidden+Barn+Whiskey.jpg</image:loc>
      <image:title>The Cut - Interview: Jackie Zykan, Hidden Barn Whiskey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/29c8f28d-e5ae-4df4-bff4-5f98a6296e28/Jackie+Zykan+blender+Hidden+Barn+whiskey.jpg</image:loc>
      <image:title>The Cut - Interview: Jackie Zykan, Hidden Barn Whiskey - Make it stand out</image:title>
      <image:caption>Jackie Zykan will use her hallmark approach to blending to shape Hidden Barn’s whiskeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4186b90d-8d3e-4615-9dcf-e4e6c6e3e1e7/Hidden+Barn+whiskey+team.jpg</image:loc>
      <image:title>The Cut - Interview: Jackie Zykan, Hidden Barn Whiskey - Make it stand out</image:title>
      <image:caption>The Hidden Barn whiskey team (left to right) Matt Dankner, Jackie Zykan, Nate Winegar and Royce Neeley</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/hil-ying-tse-a-day-in-the-life-of-a-whisky-distributor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0ef234cb-704c-45dc-98e3-7d90dbae35c4/Hil_Tasting.JPG</image:loc>
      <image:title>The Cut - Hil Ying Tse: A day in the life of a whisky distributor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/interview-gabrielle-nicole-pharms-barr-whisky-writer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0c5196c8-223e-441b-ab15-6914fba4e44c/Screenshot+%28118%29.png</image:loc>
      <image:title>The Cut - Interview: Gabrielle Nicole Pharms-Barr, whisky writer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ac2ff432-f5fe-4838-8327-e10ab290e757/IMG_9682.jpg</image:loc>
      <image:title>The Cut - Interview: Gabrielle Nicole Pharms-Barr, whisky writer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e838e52b-2c15-4f1e-9254-ce7ae13c62db/IMG_9681.jpg</image:loc>
      <image:title>The Cut - Interview: Gabrielle Nicole Pharms-Barr, whisky writer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/5-whisky-podcasts-to-listen-to-right-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/02b29937-0bac-44be-b0d6-ce739d017158/c-d-x-PDX_a_82obo-unsplash.jpg</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c3530b29-181e-4db8-b4ea-2d00c65c2d73/Whisky+Sisters.png</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/15e708bb-22e6-4c6e-b6fb-d037bdc3aeea/Not+Another+Whisky+Podcast.png</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1151f561-9a34-4574-bd19-36e301593ff9/Dram+Fine.png</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/29a6ce0b-cd7d-4fab-9d54-6ca9b4464098/The+Whisky+Book+Book+Club.png</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/d1d3ae14-05f6-40df-9ad4-210bd0b3c99b/Cocktail+Lovers.png</image:loc>
      <image:title>The Cut - 5 whisky podcasts to start listening to right now - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/5-books-to-help-you-fight-gender-inequality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1647884839398-QKBJ07AR4X5WXGS2MJ5B/Gender+Equality+books.jpg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/aff4613d-0f78-48e7-bace-97bcb9dca9f2/The+Moment+of+Lift+Melinda+Gates.jpeg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5c537e90-03a5-474b-bade-908198273a2f/Invisible+Women+Caroline+Criado+Perez.jpeg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/96daef1e-8a44-479b-9dd9-e9ed164652b9/Work+Like+A+Woman+Mary+Portas.jpeg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/901ba6ea-f530-4fc9-afb5-cf2649764e3a/The+Authority+Gap+Mary+Ann+Sieghart.jpeg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/32d9f8d7-727f-4aa1-9fa0-5841190189dd/Rebel+Ideas+Matthew+Syed.jpeg</image:loc>
      <image:title>The Cut - 5 books to help you fight gender inequality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/interview-emma-walker-johnnie-walker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/5b5dda64-f53b-47e4-8ff9-2d725d085352/MAIN+IMAGE.jpg</image:loc>
      <image:title>The Cut - Interview: Emma Walker, Johnnie Walker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4bdfe8e4-38fc-4b9f-b188-fa93ac9b7808/THIRD+IMAGE.jpg</image:loc>
      <image:title>The Cut - Interview: Emma Walker, Johnnie Walker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/09a0af19-9323-42d5-9f54-e5652c79dae7/SECOND+IMAGE.JPG</image:loc>
      <image:title>The Cut - Interview: Emma Walker, Johnnie Walker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/gender-equality-beyond-international-womens-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/3b4cfef8-458e-4486-a56e-e636d049d79d/Glenmorangie+Academy.png</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f31428bf-275b-454c-bed8-e646c51db171/Ncnean.jpeg</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>Nc'nean distillery is once again offering whisky internships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2dfe00aa-26db-432e-809f-6106bffbca38/pw_Glenmorangie+Academy+MAY+2021_067.JPG</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>Glenmorangie Company offers year-round unconscious bias training as well as an allyship programme</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/2d88852f-fa29-4b92-9d47-95698060b4cd/MM+Photo.jpeg</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a995c364-b07e-44cf-85ac-a1808ea75a95/Brown+Forman.jpeg</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>Jackie Zykan, master taster for Old Forester at Brown-Forman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a05f11a4-2198-4488-9cf3-ec9b6a635e39/Archie+Rose.jpg</image:loc>
      <image:title>The Cut - Gender equality beyond International Women’s Day - Make it stand out</image:title>
      <image:caption>The Archie Rose distillery team</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/sophie-bratt-a-day-in-the-life-of-a-bar-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/131378b0-d7ac-43bf-b515-43d6ad6aee6a/SECOND+IMAGE.jpeg</image:loc>
      <image:title>The Cut - Sophie Bratt: A day in the life of a bar manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/71cc0da9-1989-4905-93e1-90aa8c855fdf/MAIN+IMAGE.jpeg</image:loc>
      <image:title>The Cut - Sophie Bratt: A day in the life of a bar manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/f01d40bb-f1cf-4a73-b8b9-ef7e224cfca8/THIRD+IMAGE.jpeg</image:loc>
      <image:title>The Cut - Sophie Bratt: A day in the life of a bar manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Wine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/GlenDronach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Equal+pay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/White+Peak</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/History</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Two+Trees+Distilling+Co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Tamnavulin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Ardbeg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Mentorship+Programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Westland+Distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Edrington+UK</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Inchdairnie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Tales+of+the+Cocktail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Cocktails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Mangrove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Rebecca+Murphy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/bartender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/English+whisky</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Cooper+King</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Master+whisky+maker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Islay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Jane+MacGregor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Equal+Measures</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Bessie+Williamson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Scotch+Whisky+Association</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Lagavulin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Third+Eye+Distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Spirit+of+Speyside</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Cressida+Lawlor</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Tullibardine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Freelancers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Douglas+Laing+%26+Co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Janet+Sheed+Roberts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Diageo+Ireland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/High+West</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Morag+Garden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Stefanie+Holt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Brand+Ambassador</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Kirstie+McCallum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Pride</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Lynn+House</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Rod+Gilles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Ashley+Smith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Stephanie+Peck</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Meet+the+mentee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/The+Whisky+Exchange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Intersectionality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Garrard+County+Distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/The+Dowans+Hotel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/The+Lakes+Distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Eilidh+Muir</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/New+Years+Eve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Lauren+Murray</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Auction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Stephanie+Macleod</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Margaret+Nicol</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/DEI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Louise+McGuane</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Koval+Distillery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Kirsten+Grant+Meikle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Jackie+Zykan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Jade+Cox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Lillian+MacArthur</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Blender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Manchester</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/A+Day+in+the+life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Maureen+Robinson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/the-cut/tag/Breastfeeding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/mission</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/19c62597-ec3c-4e82-8316-d1d10ffc4d9a/IMG_8817.jpg</image:loc>
      <image:title>Our Mission - The OurWhisky Foundation is a non-profit organisation, established in March 2022, to recognise, support and empower women working in whisky around the world, while advocating for a more inclusive and diverse industry. Through collaboration with the global whisky community, the OurWhisky Foundation aims to challenge whisky’s outdated gendered image and help women to thrive in their careers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1645574967392-PLA3U0XPDBZJZ0G5SDQZ/inst1.JPG</image:loc>
      <image:title>Our Mission - The Foundation offers mentorship through our Atonia programme plus seminars and workshops, all designed to help women successfully progress within the industry. Our community memberships are for all those working within the whisky industry to connect, share ideas, learn and contribute toward a more equitable spirit for all. You can discover inspirational content with expert and industry leaders in our online magazine, The Cut. As a non-profit, the Foundation does rely on support from the industry. For more information on our sponsors and how you can support us through sponsorship or a more bespoke partnership, visit our Support page.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/terms-of-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/00701fba-ff96-4cff-8d51-7c7b27744080/AIC_CD_016.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/69e1adbb-18c9-40d6-9e62-41c5d1d3cf11/OurWhisky+Foundation+Atonia+Programme+-+mentorship.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/36a13c55-2f26-4bb4-b860-4bff81e1c7dd/The+OurWhisky+Foundation+Atonia+Programme.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/ab965f58-0db0-412e-bc7e-6643ca850f01/As+featured+in+the+media.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/support-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/a363e6cc-866f-4f5e-b67e-62c307c99e9e/Whyte+and+Mackay+Logo.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/4a546b1d-e873-4de4-bba8-801f8450153d/Glenmorangie+logo.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/56e73e97-81f8-4829-a7be-589ed938bbfa/Brown-Forman+logo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/projects/representation-in-social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/0e2cb93c-1b05-4034-b892-312d527cc048/Social-Media-Report.png</image:loc>
      <image:title>Representation in Social Media</image:title>
      <image:caption>Women &amp; Whisky: Female Representation in Social Media Marketing This annual report from the OurWhisky Foundation monitors the representation of women across the social media marketing of the world’s most influential whisky brands. Whisky has long had a reputation for being a ‘man’s drink’. It’s an outdated perception that is changing slowly as more women enjoy the spirit and take on roles within all areas of the industry, from distilling and blending to marketing and sales.  Women now account for 35%* of whisky drinkers, a figure that has gradually increased over the past 10 years**. But how has whisky marketing changed to embrace its changing consumer demographic, and how is the industry representing its growing female workforce? With social media playing an increasingly important role in brand awareness and considering its powerful ability to shape consumer opinions, OurWhisky conducted a study of the Instagram accounts belonging to 150 of the world’s largest and most influential whisky brands. Charting the number of posts and visibility of women, men and people of colour over a five-year period from 2016-20, OurWhisky aimed to uncover a snapshot of how women, both drinkers and distillers alike, are represented by the industry's leading brands. *Distill Ventures, 2020: New World of New World Whisky Report. 35% of UK and US whisky drinkers are female. **Kantar, 2020: Women in the UK now drink 40 million more glasses of whisky a year than they did in 2010, a rise of 15%</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/19c62597-ec3c-4e82-8316-d1d10ffc4d9a/IMG_8817.jpg</image:loc>
      <image:title>Representation in Social Media</image:title>
      <image:caption>Female representation by whisky category In terms of regional categories, Canadian whisky posted the highest representation of women in 2020 (42%), although only three Canadian brands were analysed for this report. Canada was closely followed by Scotch – a marginal difference of 0.12% for a much larger category represented by 37 brands. However, just 16 Scotch whisky accounts posted above the overall industry average (36%). For this report, the New World whisky category comprises 33 brands from non-traditional whisky-making countries such as Australia, England, Taiwan, France and Sweden. Collectively, they have a high level of representation of women (37%), led, in part, by female-owned brands and those with women on their distilling teams. Irish, Indian, American and Japanese whisky categories all posted below the overall industry average.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/1645574952477-HAPRXYU81CM42ANJ88S0/pexels-terricks-noah-936590.jpg</image:loc>
      <image:title>Representation in Social Media</image:title>
      <image:caption>Representation of people of colour The study also analysed the representation of people of colour in whisky brands’ Instagram accounts. In 2020 non-white ethnicities were represented in just 17.9% of posts that featured people, an increase of 5.3% on 2016. The greatest representation was found in the accounts of whiskies made in Asia and India, and certain Scotch whiskies with large South American and Indian followings. People of colour accounted for 14.8% in posts made by brands outside of India, Japan, Mexico, South Africa, Taiwan. In those markets, 71% of people depicted are of non-white ethnicity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/95158158-c2c6-4f00-bb78-fef3daac83b1/full+report+image.jpg</image:loc>
      <image:title>Representation in Social Media</image:title>
      <image:caption>Full report The full Women &amp; Whisky: Female Representation in Social Media Marketing report is available to purchase. It includes: • Full breakdown of post frequency per brand, per year • Details of female, male and POC representation per brand, per year • Each brand’s representation score, compared to the industry average • The ‘Power 50’ list of the most influential brands • In-depth analysis and insight • Easy and effective tips for improving representation To order your copy of the full report, or for further information, please contact Becky Paskin, Founder, OurWhisky Foundation info@ourwhiskyfoundation.com.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-07</lastmod>
  </url>
  <url>
    <loc>https://www.ourwhiskyfoundation.org/projects/the-modern-face-of-whisky</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/c1cbded4-aa61-49a2-82af-31aafa85ada7/Female+whisky+drinker+women+friends-4495+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinkers enjoying a drink together</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/52edfcfd-e279-4cb0-942c-14fd059b752a/Female+whisky+drinker+woman+at+a+bar-1177+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinker in a bar</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/abe36dc3-a721-445c-8b53-eae3b50c7d61/Whisky+glass+woman-4790+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Woman holding a whisky glass</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/61d2d521-d75c-4b6c-9292-1b61fffb5151/Female+Whisky+Drinker+Christmas+Friends+Gifts+MFoW+page.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Friends and Family with whisky on Christmas Day</image:caption>
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      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinkers enjoying whisky with friends in a bar</image:caption>
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      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Woman or mother being gifted a bottle of whisky by her daughter</image:caption>
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      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Woman drinking whisky beside Christmas tree</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/081dd151-75c2-4e61-94b2-cd63591b8a0e/Women+drinking+whisky+at+a+bar-0833+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinkers enjoying whisky and cocktails together in a bar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/e47d9558-a81e-4f14-b360-51a571537b57/Female+whisky+drinker-3296+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinker enjoying a cocktail in a club</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/39ead3a4-bad5-4421-91cc-dae9f7b11f4e/Female+whisky+drinker+friends-1283+%28credit+OurWhisky+Foundation-Jo+Hanley%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Young people enjoying whisky and cocktails together in a bar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/04f2fcd4-a67f-4b72-b9f0-0553bf4d91ec/Female+whisky+drinkers+glass-1740+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Female whisky drinkers celebrating with a cheers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/17e97644-0f39-4dbe-97bd-077032a62ee6/Female+Whisky+Drinkers+Friends+Christmas+New+Year+Party+Cocktails+MFoW+page.jpg</image:loc>
      <image:title>The Modern Face of Whisky</image:title>
      <image:caption>Whisky and cocktails at a Christmas or New Years Eve party</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62157b1506974110c1ae3917/dff7a5f0-8b52-45b2-bff3-22a8f2ad4974/Female+whisky+drinker+women+friends-3750+%28credit+Jo+Hanley+and+OurWhisky+Foundation%29.jpg</image:loc>
      <image:title>The Modern Face of Whisky - The Modern Face of Whisky aims to eradicate outdated stereotypes by providing an evolving bank of free-to-use, unbranded stock photography depicting women and people of all genders, races, ages and sexualities enjoying a variety of whisky serves. The image library is freely available to the media, content creators and wider industry via the link below, as well as free stock imagery platforms Pexels, Unsplash and Pixabay. We encourage these images to be used widely and responsibly to help us bring balance to the way whisky drinkers are visually represented and perceived.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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